Franchise District Manager - EM South

Purpose & Overall Relevance for the Organization: 
Drive Operational Excellence across the Africa Export Franchise portfolio by supporting franchise partners to deliver best-in-class retail standards, strong commercial performance, and consistent brand execution. Lead the implementation of franchise operating frameworks, support new store openings, and build partner capability to ensure sustainable business growth across the region. Regular in-market travel will be required to support and collaborate with Franchise Partners.

 

Key Responsibilities
•Take full ownership of supporting all stores across our Africa Export West Africa portfolio and support the West Africa Team achieve their commercial success.
•Work closely with Store Development Team to Project Manage the Franchise store roll-out plans and timings. 
•Ensuring all relevant parties are involved and kept up to date on progress and communication.
•Analyse relevant data to probe and challenge the status quo within stores and help guide Partners.
•Implement “House of Franchise” throughout the complete Africa Franchise portfolio.
•Address identified improvement areas, involving the Africa Teams and our Partners as needed.
•Drive continuous improvements in all store’s sales, productivity, and profitability.
•Ensure the legal and financial integrity of the stores.
•Assist Partners to schedule staff to properly serve customers, drive sales and execute tasks in all stores.
•Be a Brand Ambassador, consistently exhibiting the Brand Attitude and Values.
•Ensure proper in-store Brand execution according to established standards and directives in all stores – work closely with the Brand & VM Team to uphold standards at all times.
•Ensure all store team members are trained on Foundational and Seasonal Brand and product knowledge in all stores.
•Manage all store operations in a systematic and efficient manner, as per established policies and procedures in all stores.
•Continuously communicate with the West Africa Export Team on the tracking of new store openings.
•Ensure weekly Performance communications are shared with Partners and our Team.
•Ensure all established Visual Merchandising and In-Store Communication standards are consistently executed and maintained in all stores.
•Complete Monthly Franchise Template to present to the greater Franchise Excellence Team.
•Help establish all store operations in a systematic and efficient manner, as per established policies and procedures.
•Lead and implement all applicable loss prevention policies and procedures in all stores.
•Monitor that there is a safe and productive shopping and working environment in all stores.
•Ensure all HR policies and procedures are adhered to in all stores.
•Create a high-performance culture with Partners by setting clear expectations, analyzing performance, and giving appropriate and prompt feedback, including actively managing poor performance in all stores.
•Help develop and grow key talents within our Partners organisation who will be able for us to reach our KPI’s.
•Share best practices to drive the collective performance of all market stores.
•Complete all applicable training programs and effectively apply the learning on the job, and share all learnings and best practises to all key partners.
•Seek coaching and learning opportunities to continually improve your performance.
 
 

Key Relationships
Internal
•Africa Export Leadership Team
•Franchise Sales Team
•Retail Excellence Team in Dubai
•Brand and Visual Merchandising Teams
•Store Development Team
•Operations and Supply Chain Teams
 

External
•Franchise Partners
•Franchise Retail Management Teams
•Vendors and Service Providers
 

Knowledge, Skills and Abilities
•Strong understanding of retail operations and franchise business models.
•Experience implementing retail excellence and operational standards across multiple stores.
•Strong project management and organisational skills.
•Ability to analyse performance data and translate insights into actionable recommendations.
•Effective stakeholder management and relationship-building skills.
•Excellent written and verbal communication skills.
•Strong problem-solving and continuous improvement mindset.
•Proficiency in Microsoft Office, particularly Excel and reporting tools. 
 

Requisite Education and Experience / Minimum Qualification
•Degree or Diploma in Retail Management, Business Management, Commerce, or a related field. 
•5–7 years' experience in a customer-focused retail or franchise environment, preferably within sports, apparel, fashion, or FMCG. 
•Minimum 3 years' experience supporting or managing multi-store retail operations. 
•Experience in franchise operations, retail excellence, store openings, and operational project management would be advantageous.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Franchise District Manager - EM South

Brand: 
Location:  Cape Town
TEAM:  General Management & Business Development
State:  WC
Country/Region:  ZA
Contract Type:  Full time
Number:  548907
Date:  Sep 21, 2026