Purpose & Overall Relevance for the Organization: 

Ensure industry-leading visual merchandising planning of all adidas campaigns throughout Emerging Markets supporting key channels. Drive brand leadership at every consumer touch point, to maximize full-price sell-through and NPS. 

Key Responsibilities: 

• Work closely with Brand and Channel stakeholders to create market relevant and industry leading visual merchandising directives and plans. 

• Ensure VM planning directives are delivered to the highest quality and on time and in full. 

• Assist in the creation of consistent and relevant VM planning seasonal guidelines and training manuals. 

• Execute and leverage key category strategies for seasonal and new product launches. 

• To elevate the VM and consumer journey by identifying digital opportunities and key focus areas (heat maps). 

• Maximize impact of key brand and product campaigns  

• Implement processes to drive efficiency and consistency at market and cluster levels. 

• Support the ideation and creation of elevated retail activations. 

• Department administration. 

• Creation of reports and analysis of campaign executions. 

• Contribute to the achievement of team objectives and KPIs. 

• Additional responsibilities over and above this job description as and when the business needs. 

KPI’s: 

• Execution excellence of brand campaigns and stories 

• Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent) 

• Full price sell-through 

• Go to market VM plan (preseason planning) 

Key Relationships:

• Senior Manager Consumer Experience
• Brand Activations Director
• Business Unit Directors
• Market Retail & Franchise teams
• Market Store Development
• Cluster Omnichannel & DTC teams
• Creative agencies

Knowledge, Skills and Abilities:

• At least 5 years visual merchandising planning & training experience with sports brands or fashion 
retail brands.
• Able to develop VM guideline & training materials independently.
• Creation of VM planning guidelines.
• Advanced computer skills (Microsoft Word, Excel, Power Point and Outlook)
• Detail oriented, organized, and dynamic.
• Knowledge of InDesign and Photoshop skills a bonus.
• Good interpersonal, negotiation and influencing skills.
• Good Project Management expertise.
• Functional experience with Sales/Retail.
• Excellent communication and presentation skills.
• Experience and passion for a cross-functional organization.
• Fluent in English