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Manager Wholesale Activations - EM South (6 Month Maternity Cover)
Purpose & Overall Relevance for the Organization:
Ensure industry-leading execution and commercial impact of adidas marketing concepts at selected key-accounts and field-accounts. Drive brand leadership at customers’ point of purchase, with a focus on sell-out.
Key Responsibilities:
- Implement and analyse competitive/customised account specific marketing plans, linked to the strategic account plans and brand strategy, for selected key accounts and field accounts
- Manage budget & execution of the account marketing plans with sales
- Coordinate with sales and retail to deliver concepts, on time at customer level
- Assist with tracking implementation, ROI and discuss findings/conclusions with sales and retail teams
- Cooperate with sales &retail teams, act as the key contact to the accounts marketing team
- Review and suggest account business opportunities, on category level, to identify growth opportunities
- Support the sales and marketing teams in account planning and excellence in sell-in presentations, be it during seasonal sell-in meetings or strategic account meetings
- Relay in-store communication needs to the brand marketing team
- Contribute to the achievement of team objectives and KPIs
- Other duties as assigned by supervisor
KPI’s:
- Brand Health KPI’s (brand momentum, net promoter score, spontaneous purchase intent, etc.)
- Market share
- Market share vs plan
- GTM responsibilities
- Execution excellence in brand concepts/stories
Key Relationships:
- Senior Manager Omnichannel Marketing EM South
- Peers reporting into Senior Manager Omnichannel Marketing EM South
- EM South Retail/WHS/Franchise team
- Local sales and customer service team
- VM team
- Brand Activations team
- Operations teams
- Retailers
- Suppliers
Knowledge, skills abilities:
- Good interpersonal, negotiation & influencing skills
- Good project manage expertise
- Experience in the field of trade and consumer marketing with a focus on lifestyle & fashion
- Functional expertise with sales/retail, ideally as key account manager
- Excellent communication and presentation skills
- Experience in dealing with cross functional organizations
- Good Excel and PowerPoint skills
Requisite Education and Experience / Minimum Qualifications:
- University degree in Business or Marketing
- +5 years equivalent professional experience, ideally in Marketing with a focus on Brand Management and Trade Marketing
- Fluent in English
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.