Purpose & Overall Relevance for the Organization: 

As part of the adidas EM South Digital Activation Team, this role will lead the EM South adiClub loyalty program across key consumer touchpoints. 

You will work closely with local and global teams to deliver engaging, consumer-led membership strategies that support brand engagement, member growth, retention and commercial performance. 

This role partners with eCommerce, retail, customer service, brand, media and agency teams to deliver membership activations across .com, app and retail channels. The focus is on creating a connected consumer experience that builds loyalty, increases engagement and drives measurable business impact. 

Key Responsibilities: 

• Manage membership-focused communication touchpoints and acquisition activity across .com, app and retail 
• Partner with the Manager, Membership & CRM on key membership projects, including program rewards and member benefits 
• Work with brand communications teams and agency partners to support seasonal membership campaigns and events 
• Partner with the media team and agencies on member acquisition campaigns and member engagement evaluation 
• Own regular reporting for membership activity, including insights and recommendations for improvement 
• Monitor market trends across loyalty, apps, personalisation and consumer communications 
• Lead briefing of promotional campaign materials for digital channels 
• Support the integration of new technologies, tools and service offerings into membership plans 
• Partner with eCommerce teams to evaluate consumer journeys and identify opportunities to improve membership communications 

KPIs: 

• adiClub member acquisition, engagement, retention and re-engagement growth across .com, app and retail touchpoints 
• Membership reporting in an accurate and timely manner that includes clear insights and recommendations 
• Strong collaboration is maintained with internal teams, global stakeholders and agency partners to deliver a consistent consumer experience 

Key Relationships: 

• Internal 
• Brand Activation 
• Omnichannel Marketing team 
• eCommerce teams 
• Retail teams 
• EM South Customer Service 
• Global and Hub business units 
• Digital Activation team 
• Media team 
• External 
• Creative agencies 
• Media agencies, where relevant 
• Technology and platform partners, where relevant 

Knowledge, Skills & Abilities: 

• Understanding of retail, .com and app channels, with the ability to connect communications across the full consumer journey 
• Good understanding of privacy, data use and consumer protection requirements in a marketing environment 
• Performance-focused mindset, with confidence analyzing results and identifying actions to improve performance 
• Strong project management skills, with the ability to manage multiple priorities and work independently 
• Strong communication and stakeholder management skills, with the ability to build effective relationships across teams and geographies 
• Experience managing complex processes involving multiple teams, markets or external partners 
• Passion for technology, consumer experience, loyalty programs and data-led marketing 
• Curious and proactive approach, with a focus on continuous improvement and testing new ideas 

Requisite Education and Experience / Minimum Qualifications: 

• 5 to 7 years of experience in CRM marketing, lifecycle marketing, loyalty marketing or a related digital marketing role 
• Relevant degree in Marketing 
• Experience working with major brands or consumer-led businesses preferred 
• Experience in an omnichannel environment across .com, retail stores and app channels 
• Experience using marketing automation or analytics platforms preferred 
• Photoshop or basic creative editing experience is a plus