Key Responsibilities:  

• To deliver a comprehensive go-to-market strategy and alignment across key departments. 

• Complete ownership of product merchandising, sampling & forecasting. 

• Select an optimal range within the parameters set by the Senior Manager adiGolf  
  (Incl. inline, promo, SMU, local production.) 

• Support all aspects of range management, including segmentation. 

• Manage the product cycle from inception through to discontinuation. 

• Create market relevant segmentation strategies. 

• Execute the marketing and communication plan on behalf of the team, in line with the adidas Golf EM & Global strategy and drive traffic to Wholesale, DTC & .Com channels 

• Deploy adidas Golf global messaging and retail marketing material and guidelines to the point of sales - displays, campaign roll outs to create strong impact and visibility. 

• In collaboration with the Commercial Manager and sales, ensure smooth implementation and execution of launch and tactical displays. 

• Execution of internal, key customer presentations and Go to Market processes (e.g. sales tools preparation, product catalogues, sampling, etc) 

• Ensure the brand/s image is aligned with the global strategy and reflects at the same time the individual market needs. 

• Extend global market initiatives and campaigns to our market and ensure translation into cost-efficient media plans and implementation across all appropriate communication channels and tools. 

• Ownership of all wholesale event activation; identify and develop local initiatives to drive key brand pillars and help sell through 

• Support pricing of the range to deliver target margins, volumes and value, including pricing harmonization across in all EM South and Global Markets. 

• Drive sell-ins to both retailers and assets where required. 

• Drive category forecast as part of the IBP process. 

• Drive scenario analysis related to the Categories. 

• Provide input into the overall seasonal, annual and Strategic Business Plan for the categories. 

• Provide commercial input (consumer, channel and market – specific needs, and business opportunities) to maximize category sales and profitability (within global and market strategic parameters)  

• Build and implement GTM strategies on key products launches  

KPIs: 

• Category Health KPIs  
  (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.) 

• Category GIM and NS targets 

• Category SKU targets 

• Category / Article ROI 

• Market Share per Category and Country within EM South 

• Market Direct Category Contribution vs Plan 

Key Relationships:  

• Category Management Team EM – South 

• Global PM’s 

• EM South Channel Teams (Retail, Franchise, e-Com, Wholesale). 

• Key Retail Partners 

• SCM 

Knowledge, Skills and Abilities:  

• Advanced cross-functional product and marketing knowledge and market experience in golf (sporting goods industry preferred) 

• Consumer-focused with deep product and range understanding and the ability to balance Brand and Commercial priorities to build channel- and consumer-specific activation plans that meet KPI targets 

• Advanced user of MS Office suite of products 

• Experience in both market and above market organization preferred 

Requisite Education and Experience / Minimum Qualifications:  

• University degree in Marketing or related 

• Minimum of 4 years equivalent professional experience, ideally in Sales and/or Marketing 

• Golf knowledge is advantageous  

• Fluent in English