Purpose & Overall Relevance for the Organization:

Execute short-term and medium-term objectives for Business Unit Outdoor & SPSP across EM in Hyper local relevant manner.

Implement Global Concepts-to-Consumer strategies in a locally relevant way, working closely with cluster teams, considering different consumer needs and channel playfield.

Frame compelling range architecture which addresses different categories of responsibility to gain market share.

Responsible for building a product range for the dedicated Category that fulfils the needs of the EM Hub and Clusters, which is competitive in terms of completeness, structure, price and margin.

Support the seasonal BU range building and alignment process within the GTM milestones (EM Common range/power pack, Range handover, internal GTM Meetings, etc.)

Collaborate regularly with global counterparts to identify business opportunities in the market and to maximize net sales and profitability (within global and EM strategic parameters). Be the EM “go-to” person for Global teams in categories of responsibility.

Key Responsibilities:

• Responsible for range selection, which addresses different cluster requirement and meet set KPI for the role. Net Sales and Margin responsibility across EM.
• Responsible for delivering complete 3 year category plan for respective BU, based on overall EM SBP and balanced with the needs of the horizontal Brand.
• Accountable for EM range selection and all Marketing related inputs e.g. pricing, FOB.
• Responsible for all aspects of merchandising the range including segmentation to meet all KPIs inc. efficiency, productivity, overlap, top line, pricing.
• Responsible for executing incremental business opportunities by capturing cluster inputs, trends, needs, SMU and other hyperlocal ABO creations.
• Support and steer the Brand Comms & Activation team in relation to globally consistent Category activation including locally relevant initiatives.
• Align with EM BA and EM Consumer Experience team to ensure horizontal relevance of concepts across the EM seasonal calendar
• Establish cleared shared goals within EM organization including Omni-channel category BU forecast as part of EM IBP process.
• Build productive relationships with CTC in Clusters aligning on BU strategy, ranging, activation calendar and local initiatives with the EM Strategy.

KPI’s

• Brand Health KPIs
• Running Category P&L
• EM Category Range Efficiency, SKU targets, Pricing targets
• EM Net Sales, Category growth, Key Franchise growth/share of NS and Go-in Margin
• Drive global and local race and run moments in hyper local relevant manner with EM BOS Comms and SPOMA team

Key Relationships:

• Category team in each Cluster
• EM Hub CTC, CTC AP and MOPS team
• Global BU Outdoor & SPSP team
• Finance & Demand Planning teams
• EM DTC, WHS and E-com hub teams

Knowledge, Skills and Abilities

Advance excel and powerpoint knowledge. Strong communication skills. Experience in design and development and FTW and Apparel creation

In addition the individual must demonstrate:

• Passionate for sports, preferably product range specific with knowledge of Running
• Consumer-focused with deep product and range understanding with an excellent ability to balance brand and commercial aspects and build channel specific GTM solutions
• Advanced cross functional marketing knowledge and market experience and strong understanding of Retail, eCom and WHS channels in sporting goods, fashion or other youth culture brands
• Exposure to merchandising approach including assortment planning, FPST, Open to Buy, launch and exit calendars, rate of sales, and VM planning & execution.
• Ability to guide optimal range building as per segmentation strategy and option plan (product type, gender, price points) for different channels
• Pro-active (engaging & impact-oriented) mind-set, ability to think end-to-end
• Ability to work in agile environment with different culture and nationalities
• Strong organizational skills
• Commercial acumen: Strong numerical and analytical skills
• Good communication (both written and verbal), presentation and facilitation skills
• Ability to travel, domestic or international in short notice, as required

 Qualifications (Minimum required education and experience):

• University degree in business or fashion/sports, ideally with Marketing and sales focus or equivalent professional experience; MBA is a plus.
• 8+ years Brand Management and Merchandising experience, ideally in sporting goods, fashion or other youth culture brands.
• 2 year+ experience of working with diverse & remote teams

• Fluent English (verbal and written)
• Strong MS-Office skills (Word, Excel, PowerPoint), proficient in MS Office, Power BI