POSITION OVERVIEW

At adidas, we never launch a product unless we consider it perfect.

Our product and brand teams craft every story with the same level of precision and passion that goes into every product. As a Brand Designer Golf, you will play a key role in translating seasonal product strategies into compelling brand storytelling that connects with consumers across digital and retail environments.

This role contributes directly to business impact by transforming product innovation, athlete insights, and consumer culture into powerful visual narratives that elevate the adidas Golf brand. You will ensure that product stories are expressed in a way that drives engagement, builds brand equity, and supports commercial success.

You will collaborate closely with Brand Communications, Product Marketing, and Product Design to deliver cohesive and consumer relevant creative experiences. Your work will influence how adidas Golf shows up across channels and ensure consistency, creativity, and excellence in every touchpoint.

KEY RESPONSIBILITIES

Creative Storytelling: Lead the development of seasonal product storytelling that brings adidas Golf apparel and footwear strategies to life.

Concept Development: Translate product design inspiration, athlete insights, and consumer culture into compelling and cohesive brand narratives.

Asset Creation: Develop impactful creative assets and visual storytelling systems across digital and retail environments.

Brand Consistency: Ensure all creative work maintains the integrity of the brand story while adapting effectively across multiple channels.

Cross Functional Collaboration: Partner closely with Product Design, Brand Communications, and other teams to deliver aligned and integrated storytelling.

Presentation Excellence: Present and communicate creative concepts clearly to stakeholders, building alignment and confidence.

Project Management: Manage multiple seasonal projects within fast paced creation calendars while maintaining high creative standards.

External Partnerships: Collaborate with external agencies, photographers, and creative partners to deliver best in class creative output.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Graphic Design or a related field.

• Minimum of 3 to 5 years of experience in brand, sportswear, lifestyle, or agency environments.

• Expert proficiency in Adobe Creative Suite including Illustrator, Photoshop, and InDesign.

• Strong foundation in visual storytelling, typography, branding, layout, and design systems.

• Ability to translate brand strategy and product innovation into compelling creative concepts.

• Strong communication and presentation skills.

• Portfolio demonstrating concept driven storytelling, campaign work, and visual identity development.

PREFERRED EXPERIENCE

• Experience working within sport, golf, or lifestyle categories.

• Familiarity with digital and retail brand environments.

• Experience collaborating with cross functional teams in a global organization.

• Interest in golf and broader sport culture.

WORK ENVIRONMENT

This role is based in Carlsbad, California and follows a hybrid work model requiring in office presence Monday through Thursday with flexibility to work remotely on Fridays. Occasional in office attendance on Fridays may be required based on business needs. The role may require domestic and international travel. The work environment is fast paced, collaborative, and creatively driven.

REPORTING STRUCTURE

This role reports to a Senior Manager within the Brand Design organization. The position works closely with Brand Communications, Product Marketing, Product Design, and Digital teams, as well as external creative partners. The role contributes to the broader brand storytelling strategy and execution for adidas Golf.