POSITION OVERVIEW

At adidas, we never launch a product unless we consider it perfect.

Our brand and marketing teams bring product stories to life by creating meaningful connections with athletes and consumers around the world. As Manager, Global Brand Communications (Golf), you will play a critical role in translating seasonal strategies into impactful global campaigns that elevate the adidas Golf brand across all markets and channels.

This role drives business impact by ensuring that global campaigns, collaborations, and product launches are executed with consistency, clarity, and excellence. You will lead the planning and operational delivery of consumer facing campaigns, aligning creative direction, cross functional teams, and market needs to build demand and strengthen brand equity.

You will collaborate closely with global and regional stakeholders across creative, digital, PR, social, retail, and product teams to deliver integrated storytelling. Your leadership will ensure global to market alignment, enable scalable activation, and support data driven decision making that enhances campaign effectiveness and consumer engagement.

KEY RESPONSIBILITIES

Campaign Planning: Lead global planning and creative briefing for seasonal consumer facing campaigns aligned to brand direction, KPIs, and market needs.

Cross Functional Alignment: Partner with global teams across brand design, digital, PR, social, retail, and product marketing to deliver cohesive storytelling.

Go To Market Execution: Drive seasonal readiness by managing key milestones across the campaign lifecycle from briefing through asset delivery.

Market Enablement: Ensure consistent global activation by providing clear toolkits, guidance, and visibility to regional teams.

Process Governance: Establish and manage global frameworks including workflow tools, campaign calendars, and data alignment processes.

Performance Analysis: Analyze campaign and market performance, delivering KPI dashboards, insights, and optimization recommendations.

Budget Management: Support MaEx budget planning through forecasting inputs, investment rationale, and performance based insights.

Stakeholder Management: Facilitate decision making by aligning global and regional teams, managing feedback, and addressing risks.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• Minimum of 5 to 7 years of experience managing integrated brand campaigns or global marketing initiatives.

• Experience working in global, cross functional marketing environments.

• Strong project management and organizational skills.

• Excellent communication and stakeholder management abilities.

• Ability to translate complex strategies into clear and actionable plans.

• Experience working with marketing tools such as Digital Asset Management systems, workflow tools, and campaign planning platforms.

PREFERRED EXPERIENCE

• Experience developing global campaign toolkits and scalable content frameworks.

• Familiarity with KPI tracking, performance analysis, and data driven optimization.

• Experience managing marketing budgets and forecasting inputs.

• Background in sports, golf, or lifestyle brand marketing.

WORK ENVIRONMENT

This role is based in Carlsbad, California and follows a hybrid work model requiring in office presence Monday through Thursday with flexibility to work remotely on Fridays. Occasional in office attendance on Fridays may be required based on business needs. The work environment is fast paced, collaborative, and globally connected, with a strong focus on delivering high quality brand experiences.

REPORTING STRUCTURE

This role reports to a Director within the Global Brand Communications organization. The position works closely with global and regional marketing teams, product marketing, creative partners, and finance stakeholders. The role plays a key part in aligning global strategy with market execution across the adidas Golf business.

COMPENSATION & BENEFITS

Salary Range: $100,000 - $120,000 annually.

Actual compensation will be determined based on experience, skills, and location.

This role is eligible for annual bonus opportunities.

• Comprehensive medical coverage including HSA with employer funding or FSA options, dental, vision, and prescription plans.

• Adoption, surrogate, and fertility support programs.

• Short and long term disability coverage.

• Basic life and AD and D insurance with supplemental employee paid options.

• 401(k) plan and Stock Purchase Plan with employer match.

• Education assistance for eligible full time employees.

• 12 weeks of paid parental leave and generous leave policies.

• Flexible time off accrued at 0.4388 hours per day, increasing with tenure.

• Twelve paid holidays plus milestone Service Time Off.

• Employee product discounts and access to wellness programs.

DIVERSITY, EQUITY & INCLUSION

Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging where everyone can perform at their best.

We embrace diverse backgrounds, experiences, and perspectives and are committed to building teams that reflect the consumers and communities we serve.

We are an equal opportunity employer and encourage applications from all qualified individuals regardless of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, disability, or veteran status.