Purpose & Overall Relevance for the Organization:

• Provide seasonal commercial input to guide product creation in creating relevant products for the US market
• Work cross functionally with Finance, Sales and Planning to align on seasonal revenue, margin and unit targets
• Collaborate with Product and Brand marketing throughout the product creation process to ensure future season products, assets and GTM plans are executing to plan
• Support key brand strategies and concepts through cross-functional collaboration and execution to deliver what it takes to win with our consumers
• Serve as market category expert, be the liaison between sales and global product marketing/CTC providing market landscape feedback in regards to sales, market share, competitor performance and trends

Key Responsibilities:

• Select seasonal assortment for all US channels from the global range which best meets market objectives for styling, profitability, article count initiatives, including and supporting key global product launches
• Manage range architecture during planning and launch phase
• Utilize historical data to inform creation and future assortment planning
• Conduct market research and competitive analysis within golf and fashion marketplace. Assist in monthly market share reporting
• Create seasonal product briefs with full market and product analysis
• Work closely with sales management to create programs to drive futures as well as minimizing closeout opportunities
• Manage product forecast until seasonal handoff to Planning. Participate in bi-monthly forecasting meetings, making key recommendations ensuring correct assortments and quantities
• Conduct preline meetings with key accounts; establish relationships with buyers in all channels
• Publish and Communicate MAP and ISP updates for footwear and accessories, when applicable
• Work strategically with account managers and sales management to establish booking goals
• Responsible for sell in merchandising assets and samples including:
  • Create and prepare visual merchandising assets for Sales team and key accounts
  • Manage sample orders and requests (forecasts and oredering)
  • Brief Brand Marketing on creation of seasonal sales materials, such as catalog and digital sales tools
  • Present product at sales meetings and to internal departments
  • Update and maintain internal showrooms and create product displays throughout corporate headquarters. Coordinate seasonal sample line and maintain sample room

Authorities:

Key Relationships:

• Global Product Marketing
• Global Brand Marketing
• Global Sports Marketing
• CTC
• Finance
• Planning
• Sales
• Customer Service

Knowledge, Skills and Abilities:

• Ability to analyze data and reach meaningful conclusions
• Excellent presentation, communication, interpersonal, and influencing skills
• Able to work independently with minimal supervision
• Strong attention to detail and well organized
• Ability to follow up to make sure tasks are completed correctly and in a timely manner
• Lead and coordinate multiple projects and tasks
• Ability to work within highly collaborative team environment
• Strong eye for product
• Proficient in the use of Microsoft Office
• Well versed in the golf market
• Ability to travel domestically up to 20% of time.

Requisite Education and Experience / Minimum Qualifications:

• Bachelor’s degree in Business, or closely related field, highly desirable.
• At least 5 years product marketing, buying, merchandising, account sales or other relevant experience