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HR Manager - Morocco

HR Manager - Morocco

             

 

Area:                                                                                       Emerging Markets

Department:                                                                           Human Resources

Direct Reporting Line:                                                           Sr. Manager HR LENA

Subsidiary/Country:                                                               EMC/Morocco

Location:                                                                                Casablanca, Morocco            

GSMS Grade:                                                                                         M4                                                                

Number of Personnel Managed:                                           none

 

Purpose & Overall Relevance for the Organization

Act as the strategic HR lead for Morocco, covering both Head Office (HO) and Retail, driving the full people agenda in a complex and evolving market environment.

Partner with business leaders to deliver impactful HR strategies across all pillars (talent, performance, culture, engagement, and operations), while ensuring strong governance, compliance, and risk mitigation.

Play a critical role in managing employee relations, workplace investigations, and sensitive people matters, ensuring alignment with Moroccan labor law and safeguarding the organization.

 

Key Responsibilities

HR Business Partnering (Retail Focus)

  • Act as a trusted advisor to HO and Retail leadership teams
  • Drive and implement a holistic people strategy aligned with business priorities across functions
  • Support organizational design, workforce planning, and change management across the full organization
  • Provide guidance on complex people challenges, market constraints, and risk areas
  • Influence decision-making through strong stakeholder management

Employee Relations, Investigations & Compliance (Core Focus)

  • Lead end-to-end workplace investigations, ensuring objectivity, confidentiality, and compliance
  • Manage complex disciplinary cases, grievances, and misconduct across HO and Retail
  • Partner with Legal and external stakeholders on high-risk and sensitive cases
  • Ensure consistent application of policies while balancing business needs and legal exposure
  • Proactively identify trends and mitigate employee relations and compliance risks
  • Act as the go-to escalation point for critical people matters in the market

 Talent Management & Development

  • Drive the talent agenda across HO and Retail, including succession planning and talent pipelines
  • Identify capability gaps and implement development solutions with CoEs
  • Support and challenge leaders on performance management and talent decisions
  • Foster a high-performance culture through continuous feedback and development
  • Embed Diversity, Equity & Inclusion (DEI) into talent practices

 

Employee Experience & Culture

  • Lead engagement and culture initiatives tailored to local market dynamics
  • Drive action planning based on feedback and ensure measurable improvements
  • Promote a culture of accountability, ethics, and compliance
  • Support leadership in building trust, transparency, and inclusio

HR Operations & Governance

  • Ensure efficient execution of HR processes across the employee lifecycle (hire to retire)
  • Ensure full compliance with Moroccan labor law and internal policies
  • Maintain strong governance practices to manage regulatory and operational complexities
  • Oversee HR systems accuracy, reporting, and documentation (especially for investigations)

Strategic HR Projects & Initiatives

  • Lead and deliver key HR projects and transformation initiatives at country level
  • Translate business strategy into clear HR roadmaps, KPIs, and execution plans
  • Provide data-driven insights to support business decisions
  • Collaborate cross-functionally (HR, Finance, Business) to ensure execution

Planning, Analytics & Reporting

  • Utilize HR data to identify trends, risks, and opportunities
  • Monitor KPIs linked to business and people strategy
  • Support budgeting, workforce planning, and cost analysis

Key Relationships

Internal:

  • Morocco Leadership Team (HO & Retail)
  • HR CoEs (Talent, Rewards, TA, etc.)
  • Finance & Workplace

External:

  • Legal advisors
  • HR vendors / service providers

Knowledge, Skills and Abilities

  • Strong business acumen with ability to connect HR to business outcomes
  • Proven ability to manage complex employee relations and investigations
  • Deep understanding of Moroccan labor law and regulatory environment
  • High level of judgment, discretion, and resilience in sensitive situations
  • Strong stakeholder management and influencing skills
  • Ability to operate in a complex, fast-paced, and ambiguous environment
  • Strong project management and execution capabilities
  • Data-driven mindset with strong analytical skills

Requisite Education and Experience / Minimum Qualifications

  • University degree in Business Administration, HR, or related field
  • 7–10 years of HR experience, with strong exposure to HRBP and country-level roles
  • Experience across both corporate (HO) and retail / field environments
  • Proven experience in managing investigations and high-risk employee relations cases
  • Experience in complex or emerging markets preferred
  • Strong exposure to labor law, compliance, and governance topic

IT & Language Skills

  • Advanced MS Office (Excel, PowerPoint)
  • Experience with HR systems (SAP / SuccessFactors)
  • Fluent in French, English and Arabic

 

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  HR Manager - Morocco

Brand: 
Location:  Casablanca
TEAM:  People & Culture
State:  Casa
Country/Region:  MA
Contract Type:  Full time
Number:  543924
Date:  Apr 21, 2026
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