Location: Chengdu, China

Department: Franchise Retail Operations (FRS)

Reporting Line: Senior Retail Operation Manager – MW

Scope: MW Stores –West Region

Grade: Assistant Manager Level

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

The Asst Manager, Retail Operations – FRS Ops is responsible for supporting sell-out performance and operational excellence across MW customer stores. While the role does not directly own store P&L, it plays a key role in influencing store productivity and commercial health by driving disciplined retail execution, inventory management, and KPI improvement.

This position works closely with customer store management teams and internal Account Sales partners to ensure strong collaboration, alignment of sell-in and sell-out priorities, and consistent execution of retail standards and initiatives.

KEY RESPONSIBILITIES

1. Sales & KPI Support

• Support achievement of regional sell-out targets and LFL growth at store level.
• Track and analyze store-level KPIs including CR%, UPT, ATV, traffic conversion, and productivity.
• Identify performance gaps and propose improvement actions to Senior Manager and Area Managers.
• Participate in regular business reviews with customer store managers.

2. Operational Execution & Store Governance

• Ensure proper execution of brand standards, SOPs, and retail initiatives in customer stores.
• Monitor merchandising execution, campaign landing, and promotional compliance.
• Review staffing structure, rostering efficiency, and service quality implementation.
• Support store-level training follow-up and operational capability improvement.

3. Inventory & Trading Coordination

• Monitor store inventory health including stock turns, sell-through, and aged stock.
• Support replenishment tracking and manual allocation follow-up.
• Provide feedback to Merchandise and Account Sales teams regarding stock risks and opportunities.
• Assist in markdown execution and sell-through improvement initiatives.

4. Customer & Account Sales Collaboration

• Maintain close communication with customer branch teams and key store managers.
• Work collaboratively with Account Sales to align commercial priorities and action plans.
• Participate in customer workshops to review business performance and improvement initiatives.
• Act as operational bridge between HQ functions and customer store teams.

5. Reporting & Process Discipline

• Prepare weekly and monthly performance tracking reports.
• Ensure data accuracy and timely reporting of store performance metrics.
• Follow retail governance processes and highlight operational risks proactively.
• Identify continuous improvement opportunities in store operations.

SUCCESS METRICS

• Improvement in store-level sell-out performance and LFL growth.
• KPI improvement including CR%, UPT, and productivity indicators.
• Inventory health and reduction of aged stock exposure.
• Execution consistency and compliance rate.
• Effectiveness of collaboration with customer and Account Sales teams.

KNOWLEDGE, SKILLS & EXPERIENCE

• Minimum 5+ years of retail operations experience in multinational retail environment.
• Strong understanding of retail KPIs and operational drivers.
• Ability to influence external partners without direct authority.
• Strong communication and stakeholder management skills.
• Analytical mindset with good Excel capability.
• Fluent in local language; working knowledge of English preferred.