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Manager Retail Expansion, West & North

Purpose & Overall Relevance for the Organization: 

  • To search and develop a quality, brand building distribution network that is capable of generating sales revenue that meet company financial projections as well as company strategic distribution plans 
  • Strengthen the relationship with key LLD enable us to win the competition in the marketplace 
  • Enhance the cooperation efficiency with key LLD from individual project mode to national holistic mode 

 

Key Responsibilities:    

Planning 

  • Provides input to and participates in the design of adidas group mid-term strategies in relation to regional retail expansion for both FRS and Own Retail in North & West. 
  • Develops with Retail Expansion Director an West & North Retail Expansion Plan which reflects distribution, marketing and geographic strategies 
  • Proactively seek right location of new POS opportunities by building strong real estate network in the region and negotiate with relevant parties 
  • Consistently improving the location and space of existing shops inside department store and shopping mall by building up strong network with management of these channels 
  • Regularly updates the West & North retail expansion plan  

Management 

  • Manages the yearly & quarterly retail expansion plan being well implemented 
  • Manages department stores and shopping malls on systematic way 
  • Reports to upper management on market intelligence  
  • Communicates regional POS development to Head of Retail Expansion on regular basis, 

Financial 

  • Regional POS opening/upgrade target 
  • Own Retail BPM accuracy 
  • Own Retail Trade Term Target 

Systems and Processes 

  • Ensures the activities of POS opening/upgrading/planning to follow the defined company process 
  • Updates the POS information on regular base to Retail Planning team who is managing POS database 

Strategy Landlord related 

  • Support MM&KC VP and Retail Expansion Director to develop strategic relationship as well as strategic biz plan with key landlord  
  • Gain key location for adidas iconic store to support adidas marketplace transformation project 
  • Help negotiate better biz terms and conditions for new/renewal/remodel/rental reduction projects to maximize the store ROI 
  • Leverage well-built relationship with LLD to support company key strategies including Key city, TZA et 

Others 

  • Other job-related work assigned from leader 

 

 

Key Relationships:  

  • External: Customer, key landlords, key people, key agency 
  • Internal: RE Strategy, Regional RE team, RE Planning, Retail OP team, Sales team, Legal team, PM team, Design team, Government Relationship team 

 

Knowledge, Skills and Abilities:  

  • Excellent planning, negotiation, influencing and communication skill 
  • Strong personal relationship with key people of key LLD 
  • Good at teamwork 
  • High degree of integrity and loyalty 
  • Real estate experience is a plus 

 

Requisite Education and Experience / Minimum Qualifications:  

Education 

  • Bachelor's Degree in retail expansion and related discipline is preferred 

Professional background / Experience 

  • Above 8 years’ experience in retail expansion and related environment for multi-national consumer brand or retail company 

IT skills 

  • Outlook – basic  
  • Word – advanced  
  • Excel – advanced  
  • PowerPoint – advanced  
  • Business Objects – basic 

Language skills 

  • English (written and spoken). 
  • Mandarin Chinese as native language preferred

Base Location

  • Chengdu or Beijing

 

 

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager Retail Expansion, West & North

Brand: 
Location:  Chengdu
TEAM:  Real Estate & Facilities
State:  SC
Country/Region:  CN
Contract Type:  Full time
Number:  539408
Date:  Jan 14, 2026
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