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Sr Mgr Retail Expansion, West & North

Purpose & Overall Relevance for the Organization: 

  • Develop and manage a high‑quality, brand‑building distribution network capable of delivering sales revenue aligned with company financial projections and strategic distribution plans.
  • Strengthen the relationship with key LLD (Outdoor related industry) enable us to win the competition in the marketplace 
  • Improve cooperation efficiency with key LLD partners, transitioning from individual project mode to a national, holistic partnership approach. 

 

Key Responsibilities:    

Planning 

  • Provide input and participate in designing adidas Group mid‑term strategies related to regional retail expansion for both FRS and Own Retail in the North & West regions. 
  • Work with the Retail Expansion Director to develop a comprehensive North & West Retail Expansion Plan that aligns with distribution, marketing, and geographic strategies. 
  • Proactively identify new POS opportunities (e.g., Outdoor and others) by building a strong real estate network in the region and negotiating with relevant stakeholders.
  • Continuously improve the location quality and space efficiency of existing department store and mall shops by strengthening relationships with channel management teams.
  • Regularly update the North & West retail expansion plan based on market changes and business needs.

Management 

  • Ensure the yearly and quarterly retail expansion plans are executed effectively
  • Manage department stores and shopping malls systematically and strategically.
  • Reports to upper management on market intelligence  
  • Communicates regional POS development to Head of Retail Expansion on regular basis, 
  • Manages the retail expansion team to implement the business plan with high quality for the specific geography 

Financial 

  • Regional POS opening/upgrade target 
  • Own Retail BPM accuracy 
  • Own Retail Trade Term Target 

Systems and Processes 

  • Ensure all POS opening, upgrading, and planning activities follow established company processes.
  • Updates the POS information on regular base to Retail Planning team who is managing POS database 

Strategy Landlord related 

  • Support the Retail Expansion Director in developing strategic relationships and business plans with key landlords.
  • Secure prime locations for adidas iconic stores to support marketplace transformation initiatives（especially for adidas Outdoor Store）.
  • Support negotiations to obtain favorable business terms for new, renewal, remodel, and rental‑reduction projects, maximizing store ROI
  • Leverage strong LLD relationships to support key company strategies, including Key City and TZA initiatives

Others 

  • Perform other job‑related duties as assigned by leadership.

  

Knowledge, Skills and Abilities:  

  • Excellent planning, negotiation, influencing and communication skill 
  • Strong relationship with the key LLD 
  • Good at teamwork 
  • High degree of integrity and loyalty 
  • Real estate experience is a plus 

 

Education and Experience:  

 

Education 

  • Bachelor's Degree

Professional background / Experience 

  • Above 10 years’ experience in retail expansion and related environment for multi-national consumer brand or retail company

IT skills 

  • Outlook – basic  
  • Word – advanced  
  • Excel – advanced  
  • PowerPoint – advanced  
  • Business Objects – basic  

Language skills 

  • Fluent in English (written and spoken). 

Base Location

  • Chengdu or Beijing

 

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Sr Mgr Retail Expansion, West & North

Brand: 
Location:  Chengdu
TEAM:  Real Estate & Facilities
State:  SC
Country/Region:  CN
Contract Type:  Full time
Number:  542234
Date:  Mar 17, 2026
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