Director Brand Communications (m/f/d)



The Director Communications strategies the development of an integrated, through-the-line, marketing communications package to support adidas’ global and specific BU marketing and business objectives.


Key Accountabilities:

  • Partner to the BU product managers in developing marketing and communication plans that drive the business unit and lead to effective communication activities.
  • Envision short and long term communications strategy based on the global SBP and specific business unit objectives and drive the development of an effective channel-planning strategy based on the consumer and marketing objectives.
  • Ideate comprehensive action plans for all BU communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies.
  • Remain up-to-date on the fast developing Media Environment in general and New Media technologies and opportunities in particular.
  • Envision communication opportunities, as well as opportunities for Co-ops & Co-branding and coordinate with day-to-day management of all other marketing disciplines: Digital, Social, PR and retail.
  • Select and steer global and local agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements.
  • Select and steer agency towards creative concept that meets objectives and works across disciplines, and global markets.
  • Indicate development of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards.
  • Steer the Business Unit and global communications plan and benchmark the progress in the brand perception in markets.
  • Ideate post-campaign evaluation performance by conducting or coordinating research and tracking project development, collating results into regular quality reports.
  • Owns the communications and advertising specific budgets and spending strategies to insure communication activities are developed with regional use and implementation issues in mind.


Knowledge, Capabilities and Experience:

  • Excellent interpersonal/communication skills and managerial level of strategic thinking.
  • Senior experience in marketing communications, campaign development and execution.
  • Academic and professional deep understanding of an ever-changing marketing landscape and advanced experience in project management systematic, methodologies and tools.
  • Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.
  • Broad understanding of and passion for the sports and fashion/entertainment industry.
  • State of the art presentation and organizational skills.



  1. Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus.
  2. 8+ years’ industry and / or relevant work experience.
  3. Fluent written and spoken English language skills.



Location:  Herzogenaurach
Country:  Germany
Team:  Marketing & Communications
Brand:  adidas
Position Type:  Full time
Number:  190443
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