Purpose & Overall Relevance for the Organization:

Plan, build, and manage an adequate EIM and Sports Marketing portfolio of individual athletes, partners, clubs and associations supporting brand and category objectives.

Key Responsibilities:

• Leads the partnership: EIM and Sports Marketing plan in alignment with the Global Partnership strategy including activation and rights,to deliver the brand KPI´s
• Manage and allocate marketing working budget across country/ clusters in conjunction with the BU heads to deliver the brand strategy
• Drive Global Brand Strategy execution in partnership with EM country/ cluster teams to ensure correct execution in countries
• Influence One EM brand calendar and newsroom calendar by planning relevant ´moments of sports´ to maximize engagement of consumers with the adidas brand
• Lead consumer-centric and service-based partnership marketing culture and capability to make adidas the brand of choice for the best partners in EM.
• Create a compliance culture in partnerships across SPOMA and EIM to ensure that all negotiations with partners are conducted with the highest standards in terms of compliance
• Secure all contracts are updated and accurate in the AMS system to ensure full visibility of EM partnerships.
• Influence Global portfolio planning to ensure that EM opportunities and key needs are being met
• Influence high profile contract negotiations by providing expert negotiation advice and benchmarketing insights to ensure the right partners are being secured for adidas at an optimum price.
• Work in partnership with country cluster to secure that the activation of full set of rights of EM partners (through digital, social media, appearances etc..) to maximize consumer impacts and return of investments.

People Management

• Provide leadership and set performance plans for direct reports
• Offer coaching and feedback, fostering a high level of teamwork across departments both hub and cluster.
• Manage talent development within the partnership team across both hub and cluster.
• Oversee ELS action plans for the team and departmental goals.

Key Relationships:

•  Global spoma, eim, bu, newsroom
• EM newsroom, BU, brand finance
• Cluster BD, BA, Partnership

Knowledge Skills and Abilities:

• Possess a strong set of skills acquired through advanced training, study and experience.
• Broad & deep knowledge in own functional area, combining with broad knowledge of other areas.
• Fluent English, Arabic & Mandarin Ideal

Requisite Education and Experience / Minimum Qualifications:

• 10 years experience