Director CTC Product Insights EM
Purpose & Overall Relevance for the Organization:
Drive end-to-end product insights & business intelligence by connecting data, analytics, and business context to deliver actionable recommendations for product teams & senior leadership. Lead a team to transform dashboards and reports into strategic, executive-ready insights.
Be the horizontal lead partnering with global & market BU/category teams to drive x-functional product topics collaborating with DNA, brand finance, channels & brand activation teams.
Key Responsibilities:
- Insight driven decision enablers: Be the one stop hub for data driven product/category insights & consistency in reporting on key brand priorities across categories, markets & competition, enabling cluster category & BU teams to drive brand priorities & unlock growth opportunities for the future by driving business reviews across brand teams.
- X-channel brand reporting: delivering weekly/monthly product insights on campaigns, key launches, horizontal topics, brand updates & planning season reports linked to forecasting & brand finance/seasonal planning
- Orchestrating consistency across category reporting & key topics: Lead a central team coordinating across BU/BA/VM for reporting on key brand updates & horizontal topics such as lifestyle running, kids, women, accessories. Collaborate with & support BU teams to drive consistency in category deep dive reports to enable actions for cluster category teams
- Category Power pack (EMCR 2.0): support BU & category teams by delivering an insights-driven toolkit to drive the ‘Category Power Pack’ range with cluster focused performance insights, market trends and guidance for landing the key brand driven and commercial range as a foundation range across clusters.
- Be the brand SPOC for other functions requiring product input on x-category topics related to Brand finance, SCM, Channels and streamlining interaction, processes, frameworks and exploration of new tools such as forecasting to enable work efficiencies in planning.
KPI’s:
- Net Sales & profitability as per company targets
- Dashboard visualization for all hub & cluster brand requirements
- Weekly/monthly reporting excellence as per agreed cadence & priorities
- Category Power pack took-kits, market & competitor intelligence reports
Key Relationships:
- Cluster CTC teams
- EM BU teams
- EM MOPS
- EM Brand activation teams
- EM Channel teams
- EM Brand finance
- Global Brand development team
Knowledge, Skills and Abilities:
- Strong leadership with a entrepreneurial proactive mindset, high action bias to connect with various functions, key stakeholders & bring together teams with credibility & trust
- Ability to develop and implement strategy & direction with key focus on driving insights & action, and innovation through new tools & technologies.
- Strong articulation/presentation/communication (verbal & written), & and influencing skills, especially with senior stakeholders within a global & local matrix organization.
- Distinct track record of success and deep understanding of product lifecycle, trends, merchandising kpis
- Strong cross-functional and stakeholder management experience across brand & commercial functions (e.g. marketing, sales, etc.) and support functions (finance, demand planning), as well as different organizational levels (Global, Market, etc.)
- Strong functional merchandising & industry knowledge, across divisions—footwear, apparel and accessories—and across sporting & lifestyle categories
- Leadership skills, agility and speed to drive change in a dynamic environment
Requisite Education and Experience / Minimum Qualifications:
- 10-12+ years of experience in product management, merchandising, business intelligence, marketing required. Regional/international experience preferred.
- University degree in Business or equivalent professional experience, ideally in business, marketing or fashion
- Previous experience in managing a global matrix organization required
- Sporting goods industry experience required
- Fluent in English written & verbal communication
- Sports industry experience & passion for sports as added advantage
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.