Director Sales CIS

Purpose & Overall Relevance for the Organization:

  • To ensure profitable market share, net sales and margin growth across the CIS market, overseeing Wholesale Key Accounts, Brick & Mortar and DPC channels while respecting the image of the adidas brand.
  • To lead the CIS sales organization in identifying, developing and executing strategies that drive sustainable, profitable growth across Wholesale KA B&M and DPC, in line with Market and Global priorities.

 

 

Key Responsibilities:

  • To develop and implement the overall CIS sales strategy across Wholesale Key Accounts, B&M and DPC based on Global and Market strategies, securing alignment and sign-off from VP Wholesale EMC.
  • To deliver the best possible Net Sales and Margin results across the market by setting clear targets, tracking performance, managing risks and converting new business opportunities across KA B&M and DPC.
  • To ensure the CIS organization applies adidas standards, commercial discipline and best practices consistently across Wholesale KA, B&M and DPC.
  • To review, challenge and sign off Strategic Account Plans, Account Marketing Plans and DPC growth plans proposed by the team.
  • To lead negotiation and enforcement of adidas trade terms
  • To oversee cross-channel commercial execution for the CIS market, ensuring consistent marketplace planning, sell-through focus and consumer-right distribution across KA B&M and DPC.
  • To establish the right organizational framework for the CIS sales team in line with the Global organizational blueprint and evolving market needs.
  • To staff most suitable persons in direct report positions in alignment with VP wholesale and Director Human Resources
  • To lead the team and foster performance culture within their team
  • To manage and nurture key relationships with customers
  • To develop, train and retain key talents
  • To manage all reports as an integrated team by setting team objectives, targets and guidelines
  • To ensure smooth cooperation of all direct reports along all interfaces
  • To measure progress on defined KPIs
  • To monitor all reports
  • To monitor and report on customers and competitors sell-through and activities, and propose/initiate/take actions  
  • To provide realistic plans and forecasts on customers performances

              

Key Relationships:

  • Global: Centre of Excellence (CoE) Wholesale
  • Market: Brands, Customer Service, Sales Coordination, Business Development, HR, Controlling, Planning, Logistics.

 

 

Knowledge, Skills and Abilities:

  • Senior sales leader with proven track record of successfully managing Wholesale Key Accounts, B&M and/or DPC businesses across complex multi-market environments.
  • High analytical skills for strategy development, business planning Decision planning
  • Strong interpersonal skills: Strong leadership skills with proven track record of leading teams, Very good communications and negotiating abilities as well as high presentation, relationship management and facilitation skills
  • High degree of commercial and business acumen knowledge (e.g. sales, trade marketing, finance and controlling)
  • Strong decision taking and determination and shows high initiative and pragmatism to the business.
  • Russian language capability would be considered an added value given the CIS market scope.

 

 

Requisite Education and Experience / Minimum Qualifications:

  • University degree in business with Marketing and Sales focus
  • Minimum 8 years of sales experience within large sales organisations, ideally in apparel/fashion/shoes or FMCG, with strong exposure to Wholesale KA, B&M and/or DPC business models
  • At least 5 years’ experience of people and operational management
  • Exposure: Sports, Marketing, Supply Chain
  • IT skills: Advanced  MS Office Skills


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Director Sales CIS

Brand: 
Location:  Dubai
TEAM:  Sales
State:  Duba
Country/Region:  AE
Contract Type:  Full time
Number:  549849
Date:  Sep 17, 2026