Purpose & Overall Relevance for the Organization:
Responsible for the development and implementation of Running, Training, Specialist Sports & Culture Marketing strategies. Work across functions and categories to develop, manage and execute plans designed to grow in UAE through identifying new partners. Manage Running, Training, Specialist Sports & Culture Marketing Individual Partners’ relationships on a day-to-day basis. Ultimately leverage strategic adidas relationship to tell the brand story on UAE´s sports & culture.
 
Key Responsibilities: 
•    Position and leverage adidas with the best symbols and programs in UAE to grow the market share in country.
•    Support EMC Director to develop and drive Partner strategy while being responsible for managing, servicing, leveraging, and strengthening relationship with partners on a day-to-day basis. Coordinate VIK delivery, sponsors & logos on kits, on time payments, ensure we use all our benefits of our Events, Clubs & partners’ contract, travel with them, network with sporting & culture marketing areas, etc.
•    Execute our Running, Training, Specialist Sports, & Culture Marketing strategies.
•    Work as the key interface between Partners and adidas internal networks, including product, brand comms, Newsroom, B2B and more.
•    Develop, manage, and execute activation plans for product launches and identified moments that will strengthen relationships and grow business.
•    Strengthen and maintain adidas reputation and build long-term partnerships with partners at all levels.
•    Ensure decisions and actions support overall marketing goal and maximize the impact of our message to consumers.
•    Ensure team members are maximizing revenue streams with Partners.
•    Manage the detailed budget of the portfolio. 
•    Take part in promotional appearances of adidas contracted players/athletes/EIM, meet and brief adidas contracted assets for promotional appearances.
•    Comply with CAF procedures and P&L construction for new assets or renewals according to sport marketing strategy.
 
KPI’s:
•    Portfolio composition and proposal.
•    Risk management Plans.
•    MWB compliance, Control & Savings.
•    Responsible for Partner Activation
•    Attack Plan effectiveness (% vs Plan)
•    Partner satisfaction
•    Demand Promo: responsible for all VIK process
•    Compliance (Legal, CAFs, Budget deviation, expenses, others)
Leadership, New Ideas & Projects
 
Key Relationships:
•    Business Units, Global Sports Marketing & Culture Marketing, Activation, PR, Legal, Agencies, and Partners (SAFF & Football athletes).
 
 
Knowledge, Experience and Capabilities
•    Extensive knowledge of Running, Training, & Culture Marketing Partners strategies along with UAE landscape.
•    Ability to build and maintain relationships.
•    Ability to network, influence and utilize internal and external resources.
•    Proficiency in MS Office (Word, Excel, Outlook) with strong administration skills.
•    Good oral, written, and presentation communication skills in English, Arabic as a plus.
 
Required Education and Experience / Minimum Qualifications:
•    University degree in business, ideally with sport industry, marketing and sales focus.
•    Minimum 6 years of Brand, Sports Marketing or Culture Marketing experience with an agency, sport partner or client- side consumer goods company.
•    Fluent written and spoken English skills.