Manager Business Development Emerging Markets 

Purpose & Overall Relevance for the Organization:

The Manager, Business Development – EM HUB plays a pivotal role in unlocking and accelerating profitable growth across Emerging Markets, a region defined by its diversity, scale, and opportunity. This role is embedded within the Business Development team to act as a regional growth partner—bridging markets, central functions, and long-term commercial goals across the region.

Key focus areas include:

• Identify and activate commercial growth opportunities all the regions that sit within the market portfolio, with a consistent lens on profitability and scalability.
• Accelerate market execution by aligning HUB strategies with local operations, eliminating barriers, piloting initiatives, and scaling new partner or channel opportunities.
• Drive commercial visibility and strategic alignment through market performance reporting, business case modelling, and stakeholder engagement to fuel both short term and long-range planning.

 Key Responsibilities:

• Partner with local GMs and cross-functional teams to develop market-specific growth plans, new business models, and commercial expansion strategies.

• Lead market opportunity assessments and business case development across new channels, partners, or concepts.
• Support execution of strategic priorities including DTC expansion, new partnerships, and cross-border enablement.
• Serve as a connector between HUB functions and country teams to accelerate decision-making and commercial readiness.
• Ensure all initiatives maintain a clear focus on profitability, working closely with Finance, Brand Teams, Commercial Teams and Markets to model impact.
• Provide regional leadership with insight and recommendations on market trends, consumer behavior, and commercial dynamics.
• Coordinate pilot projects and initiatives from concept to execution, tracking impact and aligning on long-term scale-up strategies.
• Track key KPIs and support commercial performance reporting to ensure visibility and alignment across the region.
• Support the business by providing business development inputs and aligning market-level opportunities with regional growth target
• Work pro-actively, propose changes in processes to continually drive best in class experience for the adidas consumer.

• Other duties as requested by your manager.

 Key Relationships:

• Market GM’s & Local Commercial Teams
• Supply Chain and Logistics
• Demand Planning/Finance Teams
• Marketing Activations/Brand Teams
• Emerging Markets Analytics& Business Intelligence
• Digital & Store Operations Teams
• Global & Regional Business Development Counterparts

 Knowledge, Skills and Abilities:

• Strong commercial and financial acumen with a focus on sustainable profit delivery

• Excellent stakeholder management and ability to influence across cultures and functions

• Highly collaborative, solutions-driven mindset with strong project leadership skills

• Proven ability to operate independently in dynamic, multi-market environments

• Analytical, structured thinker with hands-on attitude

• Fluent in English; additional languages are a plus

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business, Strategy, Economics, or related field

• 4–7 years of experience in Business Development, Commercial Strategy, or Consulting

• Regional/multi-country exposure within Emerging Markets strongly preferred

• Experience in consumer goods, retail, or lifestyle brands is a plus

• Strong command of financial modelling and business case development