Training Women & adidas by Stella McCartney Category Manager BU Training – Emerging Markets

Area:                                                                                                 Emerging Markets

Direct Reporting Line:                                                                       Senior Manager Category EM

Location:                                                                                            Dubai

GSMS Grade:                                                                                      M4

Purpose & Overall Relevance for the Organization:

• As Manager Category Manager Training Women APP & aSMC you will drive the respective category business Net Sales in Emerging Markets
• You will be the EM expert for the Women Training category as well as for the adidas pinnacle Women Collaboration aSMC, understanding consumer trends, distribution opportunities and competitor strategies.
• To succeed you will collaborate with EM cluster/country organizations and Channel teams to identify and address business opportunities in the market and deliver against those by collaborating with the Global Business Unit throughout the seasonal Go-to-Market process.
• You will be the point of contact for Women Training & aSMC in EM not only for pre-season planning but also for in season tracking, monitoring, and actioning.
• Together with the Senior Manager Training & the BU Head you will develop seasonal, fiscal, and long-term strategic plans to grow profitable market-share for Women training APP & aSMC.

Key Responsibilities:

• Drive the category management for Women Training & aSMC across all KPIs, with the objective to grow the business across EM Countries & Channels.
• Execute the seasonal Go-To-Market process and calendar milestones for your respective category in Emerging Markets.
• Define an effective Emerging Markets Category Range that allows Clusters to maximize their opportunities.
• Build a Category “Common Range” as the foundation of your EM Range that ensures a consistent Brand Footprint with a focus on adidas own channels without compromising on any commercial opportunities.
• Ensure all your BU ranging activities in RMA and M-3 follow the Mops Milestones and timelines.
• Drive decision making through data analytics & category tracking paired with consumer trends and market opportunities.
• Facilitate efficient communication with respective Cluster and Channel stakeholders, to enable executional excellence as well as driving upwards communication to Global stakeholders.
• Drive Women Training with a specific focus on growing Key Items as leggings and Bra’s across channels and work with Channel stakeholders to ensure an elevated consumer experience.
• Elevate the adidas Women business by growing the aSMC category with a specific focus on adidas own channels Retail & e-com and be a leading driver for the adidas Women business.
• Work closely with Brand Activation, Omnichannel & Membership teams to ensure executional excellence of Category activations & Key Moments to drive Full Price Sell-through
• Review Seasonal Volumes across the Business segments and action against.

KPIs:

• EM Net Sales,
• EM Training Women APP & aSMC Net Sales & Growth
• Effectiveness of EM Training APP Women and aSMC Category Range & EM Common Range
• Executional excellence across seasonal Go-To-Market Milestones to enable stakeholders

Key Relationships:

• EM Business Unit Sportswear & Training Team
• EM Horizontal Brand Teams (Mops, CtC, Brand Activation)
• EM Business Units (Running, Football, Originals, Outdoor)
• EM Cluster/Country Category Management/CtC
• EM Channel, Finance, Demand Planning
• Global Business Unit Training & Sportswear

Knowledge, Skills, and Abilities:

• Passion for Sport, Fitness & Fashion
• Respectful Team-player
• Understanding of Women Training Apparel market, distribution channels & consumer trends
• Strong analytical skills structured and process oriented.
• Ability to communicate with Senior Leadership in Global & Local teams.
• Experience in Category Management, Merchandising, Consumer Experience is a plus.
• Ability to lead stakeholders x-functionally.

Requisite Education and Experience / Minimum Qualifications:

• University Degree in Business or Marketing
• Category Management/ Ranging/ Merchandising- or Account Marketing / Sales Experience
• Advanced user of Excel and PowerPoint
• Fluent in English (verbal and written)