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Senior Manager Distribution

Purpose & Overall Relevance for the Organisation

Drive profitable and sustainable growth across distributor markets within EMC. Ensure adidas brand leadership through best-in-class distributor management, GTM execution, sell-in and sell-out excellence, and partner capability development.

Sales & Distributor Management

Lead assigned distributor partners across EMC. Own commercial performance, drive revenue growth, manage seasonal sell-in, support sell-out initiatives, and ensure alignment with adidas strategies.

Strategic Planning & Business Development

Develop annual business plans, budgets and forecasts. Identify market expansion opportunities, optimize distributor networks, and drive market share growth.

Market & Competitive Analysis

Monitor market trends, competitor activity, consumer behavior and provide recommendations to leadership.

Operational Excellence & Compliance

Ensure adherence to adidas standards, inventory health, forecasting accuracy, GTM milestones, and cross-functional execution.

People & Capability Development

Develop distributor capabilities and foster a high-performance culture through coaching and best-practice sharing.

KPIs

  • Net Sales Growth
  • Standard Margin
  • Profitability
  • OB Conversion
  • Sell-Out Performance
  • Market Share Growth
  • Range Efficiency
  • Forecast Accuracy
  • Inventory Health

Knowledge, Skills and Abilities

Strong distributor management, negotiation, communication, planning, forecasting, commercial acumen, stakeholder management and analytical skills. Advanced Excel and PowerPoint capabilities.

Requisite Education and Experience / Minimum Qualifications

5-8 years experience in Distributor Management, Sales, Key Account Management or Business Development within sporting goods, fashion, FMCG or retail industries. University degree in Business, Marketing or related field.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Senior Manager Distribution

TEAM:  Sales
Location:  Dubai
State:  Duba
Country/Region:  AE
Contract Type:  Full time
Number:  549778
Date:  Sep 29, 2026
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