Senior Manager Sales Academy EMC

Purpose & Overall Relevance for the Organization:

 

This role is responsible for contributing to commercial targets by identifying and analyzing the training needs of all sales channels and developing a strategic plan to include training delivery and training programs to drive the business in alignment with global sales and business strategy

 

Key Responsibilities:

 

  • Manage the team of EMC training managers and their extended training team across EMC markets and ensure consistency and quality of training implementation
  • Own and manage the EMC training calendar for the mentioned markets and ensure timely implementation of programs as per EM SA & Global SA guidelines to drive results in alignment with global sales and business objectives
  • Lead the revision of training materials received from global / EM and adapt the training content to meet local requirements while maintaining the learning objectives to ensure consistent delivery across mentioned markets
  • Oversee the quality assurance of multi-language translation of training materials when required
  • Ensure that retail teams across mentioned countries possess the skills and functional knowledge to provide premium customer service and drive business KPI’s
  • Support Franchise training operations based on adidas standards to develop teams, drive business KPI’S and create a premium service culture
  • Support Wholesale training operation for seasonal product learning across key, strategic and alliance accounts across EMC
  • Provide feedback and consultancy on program content & execution to EM & Global SA when required
  • Lead and manage local initiatives as agreed with DTC Lead
  • Leverage technology & modern training tools across markets and champion innovation in training
  • Manage and optimize training budget across EMC markets
  • Encourage continuous improvement by constantly monitoring and sharing best practices across EMC and upwards with EM & Global SA
  • Support individual and team development through upskilling initiatives & learning communities
  • Collaborate and partner with HRBP for launch and execution of key retail HR initiatives
  • Manage and facilitate communication and collaboration with cross-functional stakeholders and leadership group in EMC
  • Conduct market visits periodically to support implementation and observe retail behaviour

 

Key Relationships:

 

  • EM Sales Academy
  • Global Sales Academy
  • EMC DTC Leadership Group
  • Sales Channel Leads, prioritizing DTC
  • Functional Leads: DTC, WHS, Omnichannel/VM, CTC/BUs/Brand, Finance, Facilities, IT,
  • HRBP

 

KPI’s:

  • Follow the Kirkpatrick Model to measure training impact as per Global SA guidance:
    • Reach – who we train and on what
    • Reaction – training evaluation score
    • Learning – training retention
    • Behavior – implementation in store
    • Impact –Business KPI impact

 

Knowledge, Skills and Abilities:

 

  • Experience in instructional design, content & program development is a plus
  • Advanced MS office skills in particular PowerPoint and excel, innovative tools such as Canva, Prezi & Mentimeter are a plus
  • Highly integrative with strong business mind, data focus and results orientation
  • Solid business acumen and proven track record of increasing retail & sales KPI’s through training and development programs
  • Enthusiastic with strong work ethic with flexible approach
  • Creative and able to come up with innovative training solutions and ideas
  • Consumer-centric, approachable, and strong interpersonal skills
  • Excellent written and verbal communication skills
  • A strong team player with an international mindset
  • Excellent organization, time management and problem-solving skills
  • Ability to travel when required across mentioned markets

 

Requisite Education and Experience / Minimum Qualifications:

 

  • Minimum 8 years of experience in a multinational organization preferably in retail sales training / learning & development role with operations background with at least 3 years in a managerial role
  • University degree in Business /HR /L&D or any related field
  • Advanced user of MS-office
  • Fluency in English (both written & verbal), Arabic is an asset


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Senior Manager Sales Academy EMC

Brand: 
Location:  Dubai
TEAM:  Sales
State:  Duba
Country/Region:  AE
Contract Type:  Full time
Number:  540259
Date:  Jan 30, 2026