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Senior Specialist B&M FO EMC

Purpose & Overall Relevance for the Organization:

This role is responsible for managing pre-season and in-season category buying for EMC DTC channels. (Retail, Ecom & Franchise guidance) In this role you are part of a team responsible for maximizing the sales, profitability & brand equity of the EMC (Emerging Markets Central) region by building the merchandising strategy for the market to drive the overall DTC business.

Key Responsibilities:

•    Drive category specific buying strategy and execution for DTC being responsible for meeting all KPIs including Net sales, Margin, range efficiency, productivity, and range overlap.
•    Drive a compelling range/concept selection for each market by balancing both brand and commercial considerations and supporting the overall business strategy.
•    Based on the OTB and the assortment plan, make the buying forecast ensuring consistency with the marketing strategy and historical data
•    Drive Country Range enhancements through assortment planning that reflects localization and differentiation in the marketplace for DTC.
•    Provide regular analysis of sell-through performance and contribute to strategic planning based on the analysis.
•    Ensure product availability in collaboration with supply chain team, develop an action plan to mitigate risks. 
•    Identify market opportunities and implement actions to capture unmet consumer demand, improving customer satisfaction and market share. 
•    Work closely with Planning, Finance, Demand planning, SCM & operations teams to ensure alignment of trading actions with broader business strategies.

Key Relationships: 

•    Planning
•    Operations
•    Brand
•    Finance
•    Supply Chain
•    Franchise sales
•    EM Hub Merchandising, Ecom & Franchise team


Knowledge, Skills and Abilities: 

•    Strong time-management, planning and organizational skills 
•    Proficiency of MS Office suite of products
•    Fluent in English
•    Knowledge of Retail Management Systems
•    Strong analytical skills
•    Structured, organised and process orientated
    

Requisite Education and Experience / Minimum Qualifications: 

University degree in business/Finance/Merchandising.
Merchandising Experience: 3+ years

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Senior Specialist B&M FO EMC

Brand: 
Location:  Dubai
TEAM:  Merchandising & Planning
State:  Duba
Country/Region:  AE
Contract Type:  Full time
Number:  543892
Date:  May 18, 2026
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