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Assistant Manager Product Creation FTW

Purpose & Overall Relevance for the Organization:

Manage the Footwear Creation for India

Key Responsibilities:

  • Develop new product/product concepts to exceed consumer and customer expectations across FTW for Running / SPW / SPSP and other locally relevant categories
  • Develop industry leading speed & service models – to enable the adidas brand to react inseason.
  • Identify business opportunities and risks; respond to them by initiating key action steps and with relevant BU functions and x-functional partners.
  • Presents Range both internally (Category) & externally (CR1 and CR2 with Partners)
  • Ensures maintenance of all the product information systems

Knowledge, Skills and Abilities:

  • Experience interpreting design intent, offering alternative solutions, and acting as a technical resource.
  • Proficient working with factory vendors to ensure and improve manufacturability.
  • Ability to participate in multiple seasonal projects with competing resources and deadlines
  • Strong written and verbal communication skills, with a keen awareness of the audience. Knowing when to dive deep into the details and when to simplify the complexity.
  • Unique blend of category management, development and/or sourcing experience to suit the india creation center model
  • Comprehensive understanding of consumer markets, specifically in the sporting goods industry
  • Strong business acumen in channel distribution, net sales, margin, profit and inventory
  • Prior knowledge of taking product from conception through implementation preferred
  • Knowledge of footwear concepts in construction/development strongly preferred
  • Good numerical skills with the ability to negotiate
  • Skill in MS Office applications (Outlook, Excel, PowerPoint, Word, Smartsheet)
  • Ability to travel

Requisite Education and Experience / Minimum Qualifications:

  • Four year college or university degree, preferably in Marketing/Business
  • Minimum 4 years related experience
  • Equivalent education and/or experience may be substituted for degree
  • Experience in Footwear Marketing and or development

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Assistant Manager Product Creation FTW

Brand: 
Location:  Gurgaon
TEAM:  Merchandising & Planning
State:  HR
Country/Region:  IN
Contract Type:  Full time
Number:  538472
Date:  Dec 17, 2025
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