Assistant Manager Social Media, Newsroom

Area:                                                                                                   Brand adidas – Marketing

Department:                                                                                     Brand Comms

Direct Reporting Line:                                                              Manager Brand Comms

Indirect/secondary reporting line:                                             Sr Manager Brand Comms

Subsidiary/country:                                                                         India

Location:                                                                                            Gurgaon

GSMS Grade:                                                                                      P1

Number of Personnel Managed:                                                  NA

Cost Center/Budget and/or Revenue Responsibility:             NA

Purpose:

Support the delivery of the adidas message to the consumer through owned social, creating engaging content and advertising experiences which drive conversation both one to one and at scale, and connecting them to adidas’ wider digital world.

Key Responsibilities:

• Implement the digital publishing strategy across owned and paid social according to the global brand and category calendars
• Support planning and content creation to deliver to the global brand and category calendars
• Develop a social media strategy across performance and originals category.
• Drive visibility for adidas runners’ community through an always on publishing plan.
• Create and implement the social media calendar for the brand on a monthly basis.
• Partner with internal teams such as business units, PR, digital and media teams to achieve business goals through end-to-end campaign planning and execution across social media
• Support the Newsroom Head Office team – PR, Asset Publishing, Analytics – to maximize the publishing mix for all campaigns across owned, earned and paid channels
• Ensure all campaigns and content are fully tagged and tracked to support measurement and advanced analytics efforts
• Ensure timely execution of all campaigns across social media channels.
• Identify platform trends and consumer behavior and feed the insight back into digital publishing output and the wider team

KPI’s:

• Engagement rate across all content posted on brand social handle
• Increase in overall followers on the social brand media handle
• Execution excellence in managing page and delivering OTIF on campaign content
• Timely execution & planning of social media plan for all campaigns & activations.

Key Relationships:

• India category activation managers
• EM Newsroom team
• External Agencies
• NPT & Finance Team
• Digital & CRM Managers
• Omni Channel Team

Knowledge, Skills and Abilities:

• Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with focused expertise in social media management
• Good understanding of the creative thinking and development process.
• Excellent interpersonal / communication skills
• High understanding of owned channel and paid social landscape
• Advanced experience with all major social media networks: Facebook / Instagram, Google / YouTube, Snapchat etc.
• Naturally curious and motivated by the ever-changing world of digital and mobile
• Strong understanding of social media trends across sport and lifestyle
• Ability to work across multiple functions with exemplary cross-functional collaboration, resourcefulness and influencing skills.
• Operate independently and efficiently to manage multiple tasks

• Advanced presentation and organizational skills
• Understand the Editorial process
• Copywriting skills

Requisite Education and Experience / Minimum Qualifications:

• Degree in Marketing communications or a related field
• 5+ years’ industry and / or relevant work experience
• Fluent written and spoken English language skills