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Manager - Digital Buying & Merchandising
Manager – Buying & Merchandising (Digital)
Function: Buying & Merchandising
Business: Digital
Channels: Own E-commerce (.com and app) + Partner Commerce (Flipkart, Myntra, Ajio and Amazon)
Role Purpose
Own the buying, merchandising and commercial performance of the Digital business across Own E-commerce and key partner platforms including Flipkart, Myntra, Ajio and Amazon. Drive profitable growth through the right assortment, digital channel strategy, inventory and in-season trading.
Pre-Season Responsibilities
- Develop seasonal business plans across sales, margin, OTB, inventory and channel targets.
- Lead digital assortment and range planning across Own E-commerce and partner platforms.
- Define the right product, category, price-point and option mix by platform based on consumer and channel dynamics.
- Drive seasonal sell-in, OTB and range discussions with digital partners.
- Identify digital assortment gaps, whitespace and opportunities across categories and price points.
- Partner with Brand, Sales, Finance, Supply Chain, CTC/Creation and Digital teams to ensure seasonal readiness.
- Drive platform-specific range and launch strategies while maintaining alignment with overall brand and channel architecture.
In-Season Responsibilities
- Own weekly/monthly digital business performance across sales, margin, sell-through, inventory and availability.
- Analyse performance by platform, category, product and price point and identify growth opportunities.
- Drive replenishment, reallocation, markdown and cancellation decisions based on business performance.
- Optimise digital assortment and inventory across Own E-commerce and partner platforms.
- Monitor platform trends, consumer behaviour, competition and promotional activity to drive trading actions.
- Work with partners to maximise visibility, launches, campaigns and commercial opportunities within agreed brand guardrails.
- Ensure strong execution of digital launches, product availability, pricing and promotional plans.
- Build strong relationships with key digital partners and drive joint business priorities.
Experience & Skills
- 6–8 years of experience in digital buying, merchandising, e-commerce, category management or commercial roles.
- Experience across fashion, sports, footwear, apparel, retail or e-commerce preferred.
- Strong understanding of digital consumer, assortment planning, OTB and in-season trading.
- Strong analytical, commercial and stakeholder management skills.
- Experience managing e-commerce platforms/partners and cross-functional teams.
- Strong influencing and negotiation capabilities with proficiency in Excel and business analytics.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.