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Senior Manager ECommerce

Purpose & Overall Relevance for the Organization

Lead the eCommerce channel for adidas in India to deliver superior consumer experience and strong business results.

 

Key Responsibilities

  • Drive and implement the India eCommerce Strategy to achieve ambitious Net Sales and profitability targets
  • Lead the eCommerce channel in India by partnering with and driving best in class standards across functional eCom areas (Consumer Experience, Digital Analytics, Digital Operations and Strategy, Planning & Execution).
  • Partner with Merchandise functional team to ensure best in class Merchandising standards to maximize Net Sales and Profitability targets
  • Ensure consistent improvement of the adidas eCommerce on-site experience through driving implementation of key enhancements
  • Ensure identification, improvement and implementation of best practices within the cluster eCommerce portfolio
  • Develop and implement advanced components for enhancing the Cluster eCommerce business (logistics, IT, reporting, staff deployment planning, training) with the respective functions.
  • Partner with VP eCom & DPC, EM to ensure key EM areas are functioning optimally to drive best in class experience and ultimately, Net Sales and Profitability.
  • Align with other Cluster channels on launches, end of season sales and discounting standards
  • Align and support Digital Brand Activation focuses with a specific focus on Membership and Performance Marketing.
  • Responsible for commercial decisions at cluster level by analyzing the eCommerce KPI’s and local trends and needs
  • Develop deep consumer insights to support the decision-making process especially among target segment
  • Work with India Retail and EM eCommerce teams to plan and build towards delivering a more seamless Omni channel experience to the consumer
  • Meet and exceed agreed KPI targets for eCommerce net sales and profitability
  • Manage and control operational expenses in line with the cluster eCommerce budget
  • Preserve long term brand value while ensuring eCommerce is commercially viable and sustainable

 

Key Relationships

  • EM eCommerce Team: Digital Operations, Consumer Experience, SP&E, Analytics, Merchandising
  • Brand Team: Digital Activation, Performance Media, Membership, CEM and Omni-channel
  • Retail team: Merchandising and Operations team
  • WHS team: DPC, PP
  • SCM team

 

Knowledge, Skills and Abilities

  • Minimum of 10 years’ experience in the trade marketing Industry, with 5 – 7 years’ experience in Ecommerce – ideally in apparel/fashion/shoes or FMCG, with an operational background.
  • Strong leadership skills, with experience of leading eCommerce teams.
  • Strong understanding of consumer base and purchasing behavior.
  • Experience in P&L management and accountability.
  • Excellent communication skills including impactful presentation skills, influencing and negotiation skills.
  • Ability to lead and drive change.
  • Experience managing large and diverse teams.
  • Fluent in English.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Senior Manager ECommerce

Brand: 
Location:  Gurgaon
TEAM:  Digital
State:  HR
Country/Region:  IN
Contract Type:  Full time
Number:  538628
Date:  Jan 15, 2026
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