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Sr Associate Merchandizer DTC FR

Sr. Associate Merchandiser DTC FR                                                                                                                                                        

 

 

Purpose & Overall Relevance for the Organisation:

 

Supporting on creation of most consumer centric range for Franchise Partners/stores and thereby achieving Sell-thru target for the channel.

 

Supporting Fr. Operations’ team in managing in-season trading by sharing best practices and relevant actionable insights.

 

 

Pre-Season Planning and Buying

 

  • Assist the pre-season strategy for DTC Franchise for ranging, assortment planning & ensuring consistency with marketing strategy & historical data.
  • Drive the seasonal priorities & DTC Franchise Buying Strategy through Partner Merchandising Teams in close collaboration with OPS teams.
  • Develop reports that provide quantitative and qualitative feedback to channel teams on assortment planning in close collaboration with marketing stakeholders.
  • Participate in major go-to-market milestones to gain insights about key seasonal brand and BU strategies/initiatives and including them in the DTC FR outlook.
  • Drive the ordering tool efficiencies & assist in presenting the buy checks for sign-off by DTC FR leads.

 

In-Season Planning and Trading

 

  • Assing in the article performance & analyses on aligned frequency and implement in close collaboration with other channels.
  • Provide actionable recommendations and calls for action based on gathered insights.
  • Work in collaboration with Regional Merchandising, VM, and OPS teams to optimize the opportunities.

 

Key Relationships:

 

  • Brand Teams
  • Cluster SCM
  • Cluster Finance
  • DTC FR functional teams (Ops, COE,)
  • IT / BI
  • Franchise Partners

 

Knowledge Skills and Abilities:

 

  • 2-3 years of work experience in this domain and preferably Masters in Fashion Management.
  • Experienced in data analysis with strong skills in Microsoft Excel is required.
  • Knowledge of other functional areas involved in the Pre-Season and In-season Merchandising planning is preferred.

 

 

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Sr Associate Merchandizer DTC FR

Brand: 
Location:  Gurgaon
TEAM:  Merchandising & Planning
State:  HR
Country/Region:  IN
Contract Type:  Full time
Number:  533208
Date:  Aug 18, 2025
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