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Sr. Specialist Ecom Consumer Experience


Purpose & Overall Relevance for the Organisation:

 

•    As Sr. Specialist eCom Consumer Experience, you will be responsible for driving execution and optimization of the consumer Experience across Adidas Sites for South East Asia markets. 

•    You will work with the Sr. Manager Consumer Experience and in the Consumer Experience and Trading vertical for emerging markets

•    As the champion of a data-driven and a consumer centric mindset you’ll be part of shaping the Consumer experience by optimizing journeys for the campaigns & onsite product presentation 
 
 
Key responsibilities: 

 

•    Lead the Adidas website and app consumer journey optimization with end-to-end responsibility across the funnel 
•    Responsible for Conversion rate across the platform with focus on mid funnel KPIs like PLP-PDP, PDP-Cart, Cart-Order etc.
•    Analyze Journeys of consumers and their engagement with site as measured by time spent, content engaged with, average pages browsed, and recommendations acted upon

•    Responsible for site-walks across both web & app and ensuring user touchpoints e.g carousels, navigation are refreshed timely analyzing the data from tools to elevate consumer experience
•    Maximize trade opportunities via best-in-class merchandising by analyzing Consumer Journey & site optimization monitoring Sell throughs 
•    Analysing data to spot locally relevant trends & initiating activations which support market launches and business priorities
•    Ensure successful launch of campaigns e.g. product launches and promotional campaigns in line with the trade calendar 
•    Execute best practices of Emerging markets & inputs from global consumer engagement strategy
•    Improving Digital experience of consumers through guided selling and experience optimization
•    Present insights to stakeholders on weekly, monthly frequency or as required
•    Build collaborative relationships with other Market eCommerce functions critical to experience delivery - including Merchandising, Analytics, Digital operations, Digital Activation teams

 

Key Relationships:

 

•    Digital Activation
•    SEO
•    Merchandising
•    Digital Analytics
•    Digital Operations 
•    Emerging markets & Global counterparts

 

Knowledge, Skills and Abilities: 

 

•    Strong IT and numerical skills. A data driven mind-set. 
•    Previous eCommerce and CX experience
•    Able to identify opportunities to improve with focus on front-end consumer experience
•    Advanced tools like Power BI, Adobe, Amplitude
•    Good with Analytical Skills and presentations 
•    Proficiency in English 

 

KPI’s responsible for:


•    All relevant consumer site and app trading metrics such as CR, AOV, UPT
•    Benchmarking consumer journey funnel metrics such as Plp-to-Pdp, Cart Addition, Avg. time onsite, Bounce rates, Conversion Rate, etc.

 

Requisite Education & Experience

 

•    Minimum 3-5 years with relevant experience in eCommerce
•    Graduate, BA / BS in Analytics, Economics, Finance, Business, Digital or related field (Master’s qualification a plus).

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Sr. Specialist Ecom Consumer Experience

Brand: 
Location:  Gurgaon
TEAM:  Digital
State:  HR
Country/Region:  IN
Contract Type:  Full time
Number:  538749
Date:  Jan 6, 2026
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