Purpose & Overall Relevance for the Organization:

The Public Relations Team is responsible for creating and enhancing the public image of adidas by acting as a central point of contact for all brand related media requests within Germany, Austria and Switzerland. 

Key Responsibilities:

• Assist in the creation and adaptation of PR content (press releases, media briefs, talking points, media lists) based on category and campaign needs.
• Support the implementation of PR campaigns for assigned categories, ensuring accurate messaging and timely execution.
• Gather and consolidate information for PR story development, ensuring consistency with brand and communication strategy.
• Maintain first‑level relationships with media, bloggers, and influencers in relevant categories (e.g., fashion, streetstyle, sports).
• Maintain and update media and influencer databases.
• Assist in planning, organizing, and executing PR events, press days, influencer activations, and product seeding activities.
• Coordinate logistics such as sample management, shipments, invitations, schedules, and event documentation.
• Coordinate with cross‑functional partners including Brand Marketing, Product Marketing, Corporate Communications, and external agencies.
• Support internal alignment on messaging, distribution timelines, and content needs for PR initiatives.

Key Relationships

• Corporate Communication
• Brand Marketing & Product Marketing
• Sports Marketing
• Media, bloggers, influencers
• Internal stakeholders involved in PR execution

Knowledge, Skills & Abilities

• Strong communication skills with the ability to write, adapt, and edit content for external audiences.
• Understanding of PR processes, media needs, and storytelling.
• High sense of organization and ability to handle multiple tasks under deadlines.
• Customer‑focused mindset and strong service orientation.
• Ability to work in a dynamic and fast‑changing environment.
• Basic understanding of social media and influencer landscape.
• German native speaker skills required
• Hands‑on, proactive, and solution‑oriented approach.
• Affinity for sports and lifestyle culture.

Requisite Education and Experience / Minimum Qualifications:

• University degree in Communications, Marketing, Journalism, Public Relations, or a related field.
• Minimum 1–2 years of relevant experience (PR, communication, media, agency environment). Based on P1 benchmark.
• Experience working with media, influencers, or content creation is an advantage.
• Proficiency in MS Office (Word, PPT, Excel).