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Design Director - Mens Apparel - BU Originals (m/f/d)

Design Director

 

 

Area:                                                                                        adidas Brand

Department:                                                                            BU Originals, Basketball & 

                                                                                                Partnerships

Direct Reporting Line:                                                               VP Design / Sr Design Director

Indirect/secondary reporting line:                                             

Subsidiary/country:                                                                  Germany

Location:                                                                                  Herzogenaurach

GSMS Grade:                                                                            M2

Number of Personnel Managed:                                              min. 2

Cost Center/Budget and/or Revenue Responsibility:     ….

 

 

Purpose & Overall Relevance for the Organization:

 

  • Develop and direct industry leading creative solutions for concepts and categories, to create a highly relevant, desirable and clear adidas brand image, from sell in to sellout (consumer-facing)
  • Lead and manage the internal creative team to achieve worldclass results

 

 

Key Responsibilities: 

 

  • Lead the Creative development for multiple concepts or categories across multiple consumer touchpoints, from 2D to retail to digital
  • Develop concepts and creative strategies that fulfill objectives of category, concept, brief
  • Collaborate with Product Design team to ensure holistic storytelling
  • Collaborate with cross-functional team members to ensure consumer- and brand focus
  • Set priorities, creative and assignment-related, of team
  • Lead the execution of creative strategies to ensure end to end creative excellence, from sellin to sellout (consumer-facing)
  • Direct variety of creative resources (agencies, freelancers, writers, photographers, etc) on creative execution to ensure holistic creative excellence
  • Review and approve production stages of creative execution
  • Maximise results within given budget and timeframes
  • Participate in creation of annual and long-term Creative Direction strategies 
  • Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders
  • Identify opportunities of improvement and change, and initiate own proposals/projects
  • Seek out new Design resources that can deliver world class results

 

 

Key Relationships: 

 

  • Design Directors, Creative Directors
  • Product Designers
  • Brand Communications
  • Retail, C2C
  • Product Teams
  • External Agencies and Art/Creative Directors
  • External Creative Resources

 

 

Knowledge, Skills and Abilities: 

 

  • IT skills:  Excel, Word, PowerPoint: advanced /Outlook
  • Design apps: expert
  • Strong visual and verbal skills with the ability to create impactful/exciting visuals
  • Language: English: excellent

 

Requisite Education and Experience / Minimum Qualifications: 

 

  • Under-graduate level Design education or combination thereof 
  • Solid education and advanced experience in the creative development of communication tools
  • At least 10 years experience in Sporting Goods/Fashion Industry or Design on managerial level
  • 3 years personnel management experience
  • Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
  • Passion for adidas and it’s mission
  • Passion for sports, culture, design

 

 

 

 

 

 

 

 

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Design Director - Mens Apparel - BU Originals (m/f/d)

Brand: 
Location:  Herzogenaurach
TEAM:  Design
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  530943
Date:  Jul 1, 2025
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