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GTM Working Student Originals & Basketball (m/f/d) temp until 31st October 2026

Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.

 

*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.

 

Purpose & Overall Relevance for the Organization:

Assisting Go-To-Market Managers Originals & Basketball in managing the business success of the categories in Central Europe by supporting the development and implementation of a robust category plan, withing the strategic framework set by Europe BU & following the Strategy execution plan.

 

Key Responsibilities:

GTM:

  • Support for GTM managers in their daily tasks (Originals 80%, Basketball 20%).
  • Support for a local category marketing plan (GTM plan) in line with strategic objectives for different product divisions.

 

Collaboration & Process:

  • Act as a support / contact person for Sales Managers as well as cross-functional marketing teams for GTM related questions.
  • Support the GTM team in developing the category plan and support handover to Sales.
  • Support the efficient execution of sample order process.

 

Commercial & Analytics:

  • Learn to build up a full marketplace attitude (all countries & channels: DTC, wholesale)
  • Support the successful sell-in process.
  • Work with available market data to help the team build dedicated product division plans.
  • Perform marketplace analysis, benchmark, trend-forecast.

 

Knowledge, Skills & Abilities:

  • Consumer focus with product knowledge
  • Good organizational talent
  • Good presentation skills
  • Analytical skills
  • High interest in fashion, culture & sport

 

Requisite Education and Experience:

  • University student in the field of Business / Marketing
  • Experience / previous internships in Sales / Marketing / Product management would be a plus
  • Fluency in English spoken & written mandatory
  • IT skills: Excel, PowerPoint, Outlook
  • Openness to work with hybrid teams (remote work)
  • People Connector – inclusive mindset and team player living DEI standards

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  GTM Working Student Originals & Basketball (m/f/d) temp until 31st October 2026

Brand: 
Location:  Herzogenaurach
TEAM:  Merchandising & Planning
State:  BY
Country/Region:  DE
Contract Type:  Temp
Number:  546546
Date:  Jun 26, 2026
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