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Manager Brand Communications - Originals (m/f/d)

Manager Brand Communication adidas Originals, Market Europe

 

 

Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.
*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.
 

Purpose & Overall Relevance for the Organization:

 

Responsible for informing & executing the Originals Brand marketing strategy & label priorities for Market Europe, enabling strong brand health and conversion.

 

Key Responsibilities:  

  • Inform & contribute towards the overarching adidas Originals category strategy with a priority focus on managing the activation plans for key moments & concepts
  • Management & communication of the overarching European Brand Calendar ensuring strategic alignment to global priorities and market Europe omni-channel touch points
  • Responsible for driving end to end communication and activation plans for strategic priorities across the portfolio, working with key business partners across the global business unit, European country & channel teams as well as external partners
  • Inform strategic input into the Global business unit to ensure Brand Marketing tools are optimised to best meet market europe needs to deliver against country, channel & requirements
  • Manage executional excellence & reporting performance against the Brand priorities capturing brand KPIS
  • Build & steer external pitch processes to have the best creative and executional setup for key priorities
  • Define and coordinate media planning across all appropriate communication channels and tools with the European MAT team
  • Ensure strategic & efficient usage of all provided tools across all communication channels; newsroom, paid media, omnichannel, sports marketing activation, culture and influencer marketing
  • Inform future trends within the sports and lifestyle industry, with a key focus of people of influence, European moments, fashion & streetwear trends, the retail industry etc
  • Drive operational & system support across the team where relevant

 

KPIs

  • Brand Momentum
  • Share of search
  • Category Market Share
  • Category Sell Out
  • Spontaneous Purchase Intent
  • Newsroom insights and analytics

 

Key Relationships

  • Europe brand communications Director & senior managers
  • Global Originals Business unit functional teams
  • European Country brand activation teams
  • European Media and activation team
  • European newsroom team
  • Strategic Wholesale activation teams (AKA etc)
  • Omnichannel activation teams
  • Sports Marketing and culture marketing Portfolio Management

 

Knowledge, Skills and Abilities:

  • Proven understanding & demonstration of how to translate & build strategic comms strategies and tools (all forms)
  • Have a good understanding of the Campaign Process from brief through to execution, executing global strategies and extending through hyperlocal activations
  • Knowledge of the media landscape
  • Strong project management skills
  • Strong Presentation skills
  • Proven communicator – both written and verbal
  • Creative capacity & aptitude

 

Requisite Education and Experience / Minimum Qualifications:  

  • 4+ years marketing experience within a brand or agency (Ideally will have worked within the Sports or fashion industry)
  • Degree educated preferably in communications or equivalent industry experience
  • Substantial experience of the adidas business, or a significant knowledge in similar organization of the full marketing mix (from advertising, to events, to sponsorship, to retail) with a major brand or retail environment a benefit
  • Fluent written and spoken English language skills other languages preferable
  • External and agency relationship management a benefit

 

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager Brand Communications - Originals (m/f/d)

Brand: 
Location:  Herzogenaurach
TEAM:  Brand Management & Communications
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  534345
Date:  Sep 11, 2025
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