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Manager Brand Events - Focus on Materials, Event Production & Installations (m/f/d)

Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.
*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.
 

Purpose & Overall Relevance for the Organisation:

 

Manage the planning, production and implementation of adidas events / projects with focus on Event Management to create leading event experiences. This also includes the physical installations

 

 

Key Responsibilities:

 

  • Steer, plan and execute event projects by using an integrated, holistic and long-term event marketing approach.
  • Roll out and manage installations on site.
  • Develop creative ideas and solutions that fulfil the event production and key account team strategy.
  • Collaborate with project teams.
  • Ensure rigorous and competitive pricing from agencies and vendors.
  • Plan and manage project budgets within the given targets.
  • Independently lead assigned projects and project teams while making sure execution is fully aligned with brand strategy and creative direction guidelines.
  • Fulfil objectives of briefs, taking into consideration the short, medium and long-term company and business objectives.
  • Pro-active support of superiors in various tasks.
  • Build the brand and the business of the brand.

 

 

Key Relationships:

 

  • Brand adidas: all Categories and Functions
  • Brand Engagement & Event team functions
  • Global event agency & supplier roster

 

 

Knowledge, Skills and Abilities:

 

  • Excellence in event organization.
  • Excellence in project management.
  • Strong creative / design background.
  • Strong communication skills.
  • Strong time and budget management.
  • Proven ability to manage external partners to achieve strong results.
  • Detail-oriented with ability to synthesize small details into big pictures.
  • IT skills: Illustrator (or equivalent), SketchUp: basic / Office 365: expert
  • Hardware: Macintosh products
  • Language: English: excellent / German: excellent

 

 

Requisite Education and Experience / Minimum Qualifications:

 

  • Associate’s degree (FOS, Abitur).
  • Creative and/or event education.
  • At least 5 years related experience and / or training; or equivalent combination of education and experience.
  • Proven track record especially for event production & event design experience.
  • Experiences in installations, exhibitions, interior design and production is a must have.
  • Knowledge of materials and standard event equipment is beneficial.
  • Marketing/Communication/Architecture experiences are an advantage.
  • Passion for adidas, it´s mission and core belief.
  • Passion for sports and sport culture.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager Brand Events - Focus on Materials, Event Production & Installations (m/f/d)

TEAM:  Brand Management & Communications
Location:  Herzogenaurach
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  550622
Date:  Oct 8, 2026
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