Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.

*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION 

Execute translation of the BU vision and strategy into a Go-to-Market (GTM) strategy considering market, account, and consumer insights. Execute the BU GTM strategy in markets and accounts to create demand, drive market share growth and enable achieving the financial category targets. Manage the business conversations with markets and accounts.

KEY RESPONSIBILITIES  

TECHNICAL TOOLS

• Build detailed and legally approved tech materials on a seasonal base (tech sheets & tech guides for the full footwear & apparel running range / exploded 3D tech videos / long term graphics etc.)
• Build a strong network with key stakeholders; product marketing, design, development etc. to work with correct and approved technical data
• Look for further developed ways to level up the running tech materials & training materials on the market needs together with agencies
• Work on physical tech tools to show and explain our running technologies at point of sale
• Manage the market needs process for component orders from the factories
• Manage the market needs process by ordering seasonal samples for seeding, test & try and showrooms
• Organize seasonal tech summits to provide our internal sales staff / tech reps with up-to-date knowledge around our technologies
• Support our internal sales academy with correct & aligned running tech data to provide digital and physical learning tools for their needs     
• Support the internal customer event series with technical tools and relevant FTW & APP samples

GTM MERCH / SEGMENTATION

• Execute short/long-term strategies for specific category areas (e.g., FTW, APP) in line with market and account opportunities
• Build category range architecture for seasonal specific category areas (e.g., FTW, APP) incl. franchise management, price architecture, flow and segmentation that aligns with the category targets
• Build and execute the necessary differentiation to be consumer focused and capture business opportunities amongst channels and accounts

GTM PLANNING                               

• Execution of a BU GTM strategy that creates demand and drives market share growth
• Build and hand over holistic BU GTM plans (Story x Product x Availability) for specific category areas (e.g., FTW, APP)
• Build useful tools to excite and educate markets, channels, and customers, to successfully land seasonal concepts 
• Delivery of content, incl. translation into systems & decks 

GTM MARKET INTERACTION      

• Manage and support all business conversations for specific category areas (e.g., FTW, APP) with markets and accounts
• Manage and support the Integrated Business Planning (IBP) meetings for specific category areas (e.g., FTW, APP) from a global side, orchestrate the communication and drive follow-ups
• Manage and support market / account facing milestone meetings for specific category areas (e.g., FTW, APP)
• Manage and track the implementation of seasonal GTM plans towards markets and channels 

 KEY RELATIONSHIPS

• Category Creation & Marketing
• Development
• Finance
• Market Category team
• Market Finance
• Global Sales
• Global Sales Academy
• Market Account Sales
• External agencies
• Legal Department

KNOWLEDGE, SKILLS AND ABILITIES 

• Proficiency with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc.)
• Advanced project management skills
• Fluent in English , an additional European language is an advantage
• Advanced analytical skills and attention to detail
• Can identify process areas to simplify for efficiency
• Can work on timelines / deadlines
• Strong presentation and communication skills
• Balanced, resilience and collaborative    

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS 

• University degree or equivalent education required
• 5 years of relevant experience in/transferable to the sports industry linked to GTM functions, e.g., retail, merchandising, buying, e-com
• Previous global, wholesale, retail, digital/ecom, vertical experience in merchandising/buying
• Experience in Product Creation, Supply Chain, Visual Merchandising, Planning & Allocation, Project Management, Content Creation is a plus