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Manager GTM Teamwear Multisport (m/f/d) Central Europe
Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.
*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
Drive and ensure business success for dedicated product division. Support the Senior GTM Manager with the execution of a robust category GTM plan, within the strategic framework set by the Global & European BU’s & following the EU PRIORITIES & Zone Central Europe execution plan.
KEY RESPONSIBILITIES
GTM:
- Delivers a complete GTM proposition & local category marketing plan (GTM plan) in line with strategic objectives for dedicated product division
- GTM plan contains product, distribution, communication & activation tools, sports marketing, omnichannel & Key City perspective
- Product Division expert within the Category
Collaboration & Process:
- Key contact person for Sales as well as cross functional marketing teams
- Support on category plans and drive handover to Sales during Sales & Marketing meetings (SMM)
- Ensures an efficient execution of the given sample order process & on target/budget
- Engage with a x-functional group of category experts from different marketing & sales teams (“category/master-groups”) to review and steer the Zone GTM plan and process for the Product Division
Commercial & Analytics:
- Demonstrate a “full marketplace” attitude (ALL countries & channels: DTC, WHS, X-border accounts) and stays in close exchange with the relevant AKA teams
- Supports the successful sell-in process (from Category input, over pre-lines to sell-in meetings of identified strategic accounts)
- Develops relevant distribution and segmentation strategies to successfully manage key franchises in the Zone (MRA tiering, Allocation)
- Uses available market data to build dedicated product division plans (e.g. NPD data)
KEY RELATIONSHIPS
- Brand activation & Sports Marketing teams
- Sales, AKA & DTC
- European BU
- Cluster MOPS
- Business & Sales Development
- Key City Teams
- Finance teams
KPIs
- Net Sales
- Net Margin
- Go In Margin
- Sell out
- Market share development
- Share of search
KNOWLEDGE, SKILLS AND ABILITIES
- Consumer focus with product and range knowledge
- Understanding of a balanced relationship between brand and commercial aspects to develop distribution-channel-specific GTM solutions
- Good organizational talent
- Strong and convincing presentation skills
- Passion for sport & fashion
REQUISITE EDUCATION AND EXPERIENCE/MINIMUM QUALIFICATIONS
- University degree in business administration, ideally with marketing and sales focus or equivalent professional experience
- 4+ years’ experience in merchandising, cross-functional marketing and/or sales
- Fluency in English (written and spoken)
- IT skills: Outlook and Word: basic; Excel and PowerPoint: advanced
- Competencies also for hybrid teams (remote teams)
- People Connector – inclusive mindset and team player living DEI standards
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.