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Manager Visual Excellence - Europe (m/f/d)

Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.
 
*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.
 

Purpose & Overall Relevance for the Organization:

 

  • Drive high standard of Visual Merchandising by providing execution, tools, guidance and tracking to Retail Stores across Europe.
  • Ensure that stores receive VM support relevant to Store- and Branded Space-formats (OR/FR/WHS) which could outperform Retail KPI and Brand Image.
  • Manage rollouts of Visual Merchandising tools and concepts and lead coordination and implementation.
  • Support European Store Expansion plan from a Visual Merchandising point of view-harmonizing brand strategy and commercial goals within the consumer journey.
  • Monitor and improve processes for flawless VM execution.
  • Promote Visual Merchandising as a P&L contributor.

 

Key Responsibilities: 

 

  • Partner with the relevant teams to create clear visual direction ensuring continued alignment to global VM objectives and positioning:
    • Develop guidelines, training programs and tools for clusters to implement
    • Support roll-out of new concepts and tools
  • Manage projects (remodels and new openings) within Europe from a VM point of view:
    • Create Macroplans (Category Level) and Microplan (Product Level) while aligning with relevant stakeholders brand strategic priorities, visual direction with store capacities and commercial targets
    • Support identified store projects onsite, lead teams and ensure flawless execution of product packages, fixtures, Instore communication, campaigns and VM tools.
  • Build solid relationships with external agencies to influence the visual presentation in line with the brand direction for all channels
  • Improve processes:
    • Monitor other Retail industry (brick and mortar and digital) for best practices that can be adapted for adidas
    • Contribute to the cross-functional retail store expansion process
    • Contribute to driving for industry leading innovations in cooperation with Director VM & Brand and Product Training Europe at both the consumer level and the implementation practices
    • Follow defined VM Framework and Own The Game 2025 Strategy
    • Act as a support partner during the seasonal sell-in process
  • Analyze and evaluate VM Initiatives against defined KPI’s e.g., NPS, UPT, CR
  • Manage Resources:
    • Manage project budgets (as assigned)
  • Take over people responsibilities (if applicable)
  • Additional assignments or special projects as assigned or agreed
  • Act as an adidas brand ambassador

 

Key Relationships:

 

  • Senior Coach teams
  • Brand Activation teams
  • Trade Marketing
  • Retail Directors/BU´s
  • Global Visual Merchandising
  • European HUB Team
  • Omni Channel Marketing teams
  • Market Visual Merchandising teams
  • European Store Development
  • External Agencies
  • RSM TEAM
  • EU KA stakeholders

 

Knowledge, Skills and Abilities:

 

  • Work independently and collaboratively
  • Fully qualified and experienced in retail Visual Merchandising, combining theoretical with practical experience
  • Strong organisation skills and flexibility
  • Proven track record in project management
  • English fluent: verbal, written & spoken. Another European language is an advantage
  • IT: Microsoft Office advanced

 

Requisite Education and Experience / Minimum Qualifications:

 

  • Business or Marketing Degree
  • 4-6 years’ experience in Retail Visual Merchandising including fashion retailing
  • 1+ years working with Global markets or 1+ years working in a top tier adidas market
  • 1+ year’s management experience

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager Visual Excellence - Europe (m/f/d)

Brand: 
Location:  Herzogenaurach
TEAM:  Retail
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  537379
Date:  Nov 21, 2025
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