Senior Designer - Brand Creative - Creative Direction & Innovation (m/f/d)
Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.
*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
Develop and design industry leading creative solutions for assigned concepts or category, to create a highly relevant, desirable, and clear adidas brand image, from sell-in to sellout (consumer-facing).
KEY RESPONSIBILITIES
- Develop creative solutions for Brand Creative focusing on the development of the brand’s creative direction, across consumer facing touchpoints on digital, social and retail platforms.
- Develop concepts that fulfil objectives of category, concept, or brand briefs.
- Drive art direction for the brand ensuring a cohesive and visually compelling look and feel is achieved.
- Ensure visual consistency across consumer facing communications.
- Collaborate with Product Design team to ensure holistic storytelling.
- Lead the execution of creative strategies to ensure end to end creative excellence from product creation to sell-out (consumer-facing).
- Direct a variety of creative resources (agencies, freelancers, writers, photographers, etc.) on development of creative execution to ensure holistic creative excellence.
- Review, feedback and approve production stages of creative executions. Working closely with marketing teams to ensure a successful delivery.
- Maximize results within given budget and timeframes.
- Participate in the creation of annual and long-term Creative Direction strategies.
- Present and communicate objective creative solutions with clarity, effectively selling in ideas to variety of stakeholders.
- Identify opportunities of improvement and change, and initiate own proposals/projects.
- Seek out new design resources that can deliver world class results
- Mentor and provide guidance to junior designers, fostering a collaborative and inspiring work environment.
- Stay current with industry trends, sport culture, and emerging creatives to keep driving newness.
KEY RELATIONSHIPS
- Design Directors, Design Director Brand Creative
- Product Designers
- Brand Communications
- Channel teams: Retail, C2C, Digital, Social
- Product Marketing Teams
- External Creative Resources (agencies, freelancers, photographers, etc)
- Brand Creative Operations
KNOWLEDGE, SKILLS AND ABILITIES
- Design apps: Expert
- IT skills: Microsoft apps: advanced
- Strong visual and verbal skills with the ability to create impactful/exciting visuals
- Strong interpersonal/communication skills to build and maintain relationships with key stakeholders
- Art Direction of large-scale product and athlete/celebrity photoshoots
- Demonstrate strong affinity and interest into current consumer trends, in sports, design and culture
- Passion for adidas and it’s mission
- Passion for sports, culture, design
- Language: English: excellent
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
- Under-graduate level Design education or combination thereof
- Solid education and advanced experience in the creative development of communication tools
- At least 8 years' experience in Sporting Goods/Fashion Industry or Design on managerial level
- Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.