Purpose & Overall Relevance for the Organization:

• Develop and design industry leading creative solutions for assigned concepts or category, to create a highly relevant, desirable, and clear adidas brand image, from sell-in to sellout (consumer-facing).

Key Responsibilities:

• Develop creative solutions for Brand Expression, Identity and Branding systems, across multiple touchpoints, from 2D to retail to digital to motion
• Develop concepts that fulfil objectives of category, concept, or brand briefs
• Collaborate with Product Design team to ensure holistic storytelling
• Collaborate with cross-functional team members to ensure consumer- and brand focus
• Lead the execution of creative strategies to ensure end to end creative excellence from product creation to sell-out (consumer-facing)
• Direct a variety of creative resources (agencies, freelancers, writers, photographers, etc) on development of creative execution to ensure holistic creative excellence
• May lead, mentor and administrate a team of internal direct reports
• Review, feedback and approve all production stages of creative executions
• Maximise results within given budget and timeframes
• Participate in the creation of annual and long-term Creative Direction strategies
• Present and communicate objective creative solutions with clarity, effectively selling in ideas to variety of stakeholders
• Identify opportunities of improvement and change, and initiate own proposals/projects
• Seek out new design resources that can deliver world class results
• Creating 3D concept representation, 3D assets, digital product information for an accurate development and decision-making process

Key Relationships:

• Design Directors, Creative Directors
• Product Designers