PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

Develop industry leading creative solutions for assigned concept or category, to create a highly relevant, desirable, and clear adidas brand image, from sell-in to sell-out (consumer-facing)
 

KEY RESPONSIBILITIES

• Design concepts and creative strategies that fulfil objectives of category, concept, briefs
• Collaborate with Product Design team to ensure holistic storytelling
• Collaborate with cross-functional team members to ensure consumer- and brand focus
• Lead the execution of creative strategies to ensure end to end creative excellence from sell-in to sell-out (consumer-facing)
• Work with a variety of creative resources (agencies, freelancers, writers, photographers, etc.), when needed, on creative execution to ensure holistic creative excellence
• May lead, mentor, and administrate a team of internal direct reports
• Review and approve production stages of final creative execution
• Maximize results within given budget and timeframes
• Participate in the creation of annual and long-term Creative Direction strategies 
• Present and communicate objective creative solutions with clarity, effectively selling in ideas to variety of stakeholders
• Identify opportunities of improvement and change, and initiate own proposals/projects
• Seek out new Design resources that can deliver world class results 
   

KNOWLEDGE, SKILLS AND ABILITIES

• Expert knowledge and appreciation for performance footwear
• Background in fashion product and fashion design/industrial product or industrial design 
• Design apps: expert level (Adobe suite including Illustrator and Photoshop)
• IT skills:  Excel, Word, PowerPoint: advanced /Outlook
• Strong visual and verbal skills with the ability to create impactful/exciting visuals
• IT skills:  Excel, Word, PowerPoint: advanced /Outlook
• Strong visual and verbal skills with the ability to create impactful/exciting visuals
• Language: English: excellent
• 3D skills and knowledge of virtual tools are beneficial (Rhino, or similar 3D design tools)
   

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• Under-graduate level Design education or combination thereof
• At least 6-8 years experience in Sporting Goods/Fashion Industry or Design on managerial level
• Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solutions)
• Passion for adidas and it’s mission
• Passion for outdoor sports, culture, design