Senior Manager Go-to-Market (GTM)

Area: Global Brands

Department: BU Category

Direct Reporting Line: Director Go-to-Market (GTM)

Indirect/Secondary Reporting Line: -

Subsidiary/Country: Germany

Location: Herzogenaurach

GSMS Grade: M3

Number of Personnel Managed:

Cost Center/Budget and/or Revenue Responsibility: --/--/--

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

Execute translation of the BU vision and strategy into a Go-To-Market (GTM) strategy considering market, account, and consumer insights. Execute the BU GTM strategy in markets and accounts to create demand, drive market share growth and enable achieving the financial category targets. Manage the business conversations with markets and accounts.

KEY RESPONSIBILITIES

GTM MERCH / SEGMENTATION

• Execute short/long-term strategies for specific category areas (e.g., FTW, APP) in line with market and account opportunities

• Build category range architecture for seasonal specific category areas (e.g., FTW, APP) incl. franchise management, price architecture, flow and segmentation that aligns with the category targets

• Build and execute the necessary differentiation to be consumer focused and capture business opportunities amongst channels and accounts

GTM PLANNING

• Execution of a BU GTM strategy that creates demand and drives market share growth

• Build and hand over holistic BU GTM plans (Story x Product x Availability) for specific category areas (e.g., FTW, APP)

• Build useful tools to excite and educate markets, channels, and customers, to successfully land seasonal concepts

• Delivery of content, incl. translation into systems & decks

GTM MARKET INTERACTION

• Manage and support all business conversations for specific category areas (e.g., FTW, APP) with markets and accounts

• Manage and support the Integrated Business Planning (IBP) meetings for specific category areas (e.g., FTW, APP) from a global side, orchestrate the communication and drive follow-ups

• Manage and support market / account facing milestone meetings for specific category areas (e.g., FTW, APP)

• Manage and track the implementation of seasonal GTM plans towards markets and channels

KEY RELATIONSHIPS

• Category Creation & Marketing

• Finance

• Market Category team

• Market Finance

• Global Sales

• Market Account Sales

KNOWLEDGE, SKILLS AND ABILITIES

• Proficiency with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc.)

• Fluent in English.  An additional European language is an advantage. 

• Ability to translate insights to actions

• Advanced analytical skills, be solution driven and results orientated

• Storytelling capability, presentation, and communication skills

• Leadership skills (if required): inspirational, balanced, resilience, collaborative

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• University degree or equivalent education required

• 8+ years of relevant experience in/transferable to the sports industry linked to GTM functions, e.g., retail, merchandising, buying, e-com

• Up to 2 years of managerial experience (if applicable/ required)

• Previous global, wholesale, retail, digital/ecom, vertical experience in merchandising, buying

• Detailed theoretical and practical knowledge in functional area

• Experience in Product Creation, Supply Chain, Visual Merchandising, Planning & Allocation is a plus