Category Management (Range, Net Sales Forecast-Value/Volume)

•       Provide inputs to the development of the overall Go to Market plan according to the PH market/channel needs (including insights from competitor studies) to deliver a range with an article count appropriate to the market and its channels, and with a price structure that is competitive

•       Align with SEA on Category direction, including range size, pricing/margins, retail launches, and allocations

•       Align with PH Channel leads and with the SEA CTC and Planning teams at Key Go-To-Market Milestones to deliver an accurate forecast (Value and Volume)

•       Participate in the planning of account marketing plans related to product launches (including campaign door lists)

•       Deliver an accurate Category Net Sales forecast (Net Sales, Standard Margin), working with PH Channel leads

•       Monitor the Sell Through of Key Campaigns and Products, triggering actionable points based on the results, with the objective of achieving the Sell Through target

Best in Class Consumer Experience

•       Go-To-Market with a PH Distribution Strategy, as aligned with SEA

•       Amplify Key Categories in priority doors (Key City, Trade Zone, Specialists) through right-sized allocations and product recommendations

•       Provide PH Channel teams with sell-in tools to deliver Key Concepts at Customer level and win shelf space

•       Optimize the SPEED program with the Channels

•       Monitor PLC list to ensure each category’s pricing structure is protected

Actively Support Sell-In and Key Account Pre-Line Meetings

•       Support Customer meetings by finalizing by Channel Segmentation guidelines, providing a sell-in package/recommendation, assisting in the set-up of the e-catalogue and showrooms (samples)

•       Drive the Go-To-Market process

In-Depth Understanding of Consumers and Competitors

•       Understand how the Brand is positioned in the market versus the Competitor/s

•       Monitor Market Trends and Competitor Activities to identify opportunities and gaps

Team & Self Development

•       Constant evaluation to develop performance

•       Consistently look for challenges and opportunities to improve business

•       Demonstrate a willingness to learn, develop, and apply new knowledge/skills to other related business to expand spectrum of business understanding and management