Asst Manager, Ecommerce Buying & Trading-SEA

Assistant Manager, Ecom Buying SEA

Area:                                                                                                         SEA

Department:                                                                                            eCommerce                                   

Direct Reporting Line:                                                                            Manager eCom

Indirect/Secondary Reporting Line:                                                     -

Location:                                                                                                  Vietnam

GSMS Grade:                                                                                            P1

Number of Personnel Managed:                                                           -

Cost Center/Budget and/or Revenue Responsibility:                        -

 

 

Purpose & Overall Relevance for the Organization:

  • We believe that through sport, we have the power to change lives. To change lives, we must build direct relationships with our consumers, and the best way to create these kinds of relationships is through digital.
  • This role will support the team in planning, merchandising and buying product suitable for the value channel to service the needs of our consumers and to drive the eCom strategy and ambitions. 

 

Key Responsibilities:

  • Buying & Planning: Responsible for Outlet buying & planning across SEA eCOM channels.
  • Drive forecasting at article detail and segment responsibilities for the brand on .com, App, and Marketplace ecosystems against Open-To-Buy for eCom in collaboration with the wider SEA & EM eCom teams.
  • Review size ratios for new season and take necessary corrective action prior to order placement.
  • Deliver best practice end-to-end in-season management including management of best sellers and worst sellers, in-season stock cover management, and in-season reactivity including but not limited to KPIs on productivity, sell-thru, and revenue targets.
  • Collaborate with the SEA Assortment Planning team to implement product mix according to the share of the business, the share of categories, gender-mix etc for eCom Outlet business.

 

In season responsibilities:

  • Analyze sales reports and take necessary action. (pre-, in-, and post-season).
  • Sell Thru and Opportunity Tracking – provide recommendation to Country Buying Leads/CX teams to identify additional business opportunities and stock consolidation.
  • Manage & track article hygiene across SEA – article segmentation by channel & membership-focused assortment for consistency across countries.
  • Support SEA Ecom Merch Ops Lead to effectively manage and move inventory as required to support business needs.
  • Consolidate monthly markdowns by country and work with EM Pricing Lead for campaign set up.
  • Work pro-actively, propose changes in processes to continually drive best in class experience for the adidas consumer.
  • Other duties as requested by your manager.

 

 

Key Relationships:  

  • SEA eCom Team 
  • Country Brand teams 
  • Country Retail buying teams 
  • Country Supply Chain and Logistics 
  • Emerging Markets eCom Hub Merchandising 
  • Emerging Markets eCom Planning and Analytics 

Knowledge, Skills and Abilities: 

  • Structured, organized and process orientated. 
  • Ability to work effectively within a team environment and under pressure 
  • Strong analytical skills 
  • Attention to detail 
  • Fluent in English 
  • Advanced user of MS Office suite of products – esp. Excel, Access, PPT 
  • Advanced knowledge of Retail Management Systems – SAP AFS, SAP PGR, DVM, Microstrategy 
  • Dashboarding/Data Visualization experience a plus 

 

Requisite Education and Experience / Minimum Qualifications:  

  • University degree, ideally in business with sales and finance focus or equivalent professional experience.
  • 6-8 years experience in merchandising or related functions (incl. buying, planning, trading) 
  • eCom experience a plus.
  • Functional awareness of Operations and Finance.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Asst Manager, Ecommerce Buying & Trading-SEA

Brand: 
Location:  Ho Chi Minh City
TEAM:  Merchandising & Planning
State:  65
Country/Region:  VN
Contract Type:  Full time
Number:  544248
Date:  Apr 29, 2026