Business Analyst 

Purpose & Overall Relevance for the Organization: 

• Deliver cutting-edge analytics services to DTC and cross-functional stakeholders, enabling them to make fact-based decisions. 

Key Responsibilities:  

1. FRS:

• Lead and drive consistent sales reporting, data analysis and reporting programs. 
• Monitor and evaluate implementation of analytics toolset

• Develop best practice guidance and provide them in your scope of responsibility to other stakeholders to maximize the use of analytics capabilities. 
• Establish and maintain customer sell out and inventory reporting, conducting quantitative product and sales analysis with Key Account monthly/quarterly meetings
• Assist in the development of Key Account Plans and ensure high quality of quarterly reviews

• Collate and Track Trade Spend across channel and by stores aligned to customer agreements

• Assist Omni channel marketing with collation and analyses of product performance in FRS channel.
•  Support other business stakeholders and country/cluster as needed. 

2. ORT:

• Own all the data in ORT channel; lead and drive consistent sales reporting, data analysis and reporting programs. Prepare weekly and monthly reports.
• Interpret data, analyze results (KPIs; traffic, productivity, CR, NS, SM) and provide intelligent insights to the business; identify areas of opportunities and improvement
• Maintain a dashboard/score card to assist with strategic decision making, clear recommendations based on data and trends.
• Actively improving data management processes and insights 
• Assist Omni channel marketing with collation and analyses of products performance within ORT channel.
• Campaign tracking and insights, learnings sharing
• Work with DTC Lead to maximize sales and profitability within the channel.
• Collate and Track Trade Spend across channel and by stores

Knowledge, Skills and Abilities: 

• High degree of commercial knowledge and business acumen 

• Operational experience in Customer Service, Sales, Fulfillment, Sales Coordination 

• Strong understanding of FRS and ORT processes and KPIs 

• Strong interpersonal skills (e.g. communication, negotiation) 

• Mental flexibility, initiative and determination 
• Advanced Microsoft Office and PowerBI skills 

• Fluent in English both verbally and written