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Key Account Manager

Functional:

  • Responsible for driving the Franchise strategy for assigned accounts
  • Leading and managing the implementation of Brand and Sales initiatives, programs for the franchise channel to promote key messages and achieve a competitive advantage.
  • To establish strong relationship with franchise customer’s decision makers to increase sales opportunities and brand presence.
  • To effectively apply sales strategies, policies and best practices in the franchise channel.
  • Allocate resources, negotiate, implement and track action plans to achieve set annual net sales target.
  • Ensure proper representation of the brand and ensure excellence in in-store execution.
  • To pursue additional business opportunities and apply a strategic mid-long term approach.
  • Manage all interfaces
    • By frequently addressing the requirements across functions
    • By proactively coordinating/ facilitate meetings with other functions and accounts
      • To develop the franchise account strategies
    • To ensure quarterly updates of strategic franchise account initiatives
    • To present strategic initiatives for local management team
    • To establish regular franchise visit schedule
  • To manage sustainable growth by adopting a sell out mindset and drive initiatives through sell out support
    • Proactively lead the alignment of the sell in/ out process across internal functions
    • By proactively facilitate meeting/business reviews with designated operations team and Customer Service
    • To conduct and share sell through information from account

 

 

Controlling:

  • To deliver and measure progress of franchisee’s KPIs
  • To monitor and report the market trends and competitors in the area
  • To provide realistic business plans and forecasts that is aligned with the company’s long range plan.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Key Account Manager

Brand: 
Location:  Ho Chi Minh City
TEAM:  Sales
State:  65
Country/Region:  VN
Contract Type:  Full time
Number:  531688
Date:  Oct 9, 2025
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