Key Responsibilities:

Brand Responsibilities

• Provide Finance Director and Brand team on brand performance and marketing expense (MaEx) (including key franchises) analysis in a practical and timely manner.
• Provide Brand financial performance insights through scenario and sensitivity analysis per category or article level.
• Go-in margin analysis and modelling with close collaboration with MOPs and Demand planning
• Understand category performance through PVM analysis to identify R&O and impact on margins.
• Partner with the Brand Head to deliver MaEx annual plan, budget, and forecast, and drive rigor on accuracy of marketing spend.
• Collaborate with brand team and SEA FP&A on regular MaEx reporting and analysis (E.g. actuals and forecast)
• Support assessment on commercial effectiveness of SWB investments and impact on markdown and margins.
• Perform ROI analysis on marketing spend for Brand investment decision support.
• Develop engaging reporting tools and enhance reporting capabilities on category management.
• Plans and controls the Brand team OOH incl. but not limited to PEX, T&E, etc
• Collaborate with country team and SEA Demand Planning team in terms of alignment between the IBP, Inventory Forecast & Buy Review and RFC process, ensures consensus between Brand and Sales forecasts
• Liaise with NTP and support the brand team with negotiations for marketing spend.
• Sell-Out Reporting
• Support in ad-hoc Demand Planning and Brand reporting and analysis per business needs eg. Golf category NS planning, Clearance Inventory planning

FP&A Responsibilities

• Shared responsibility of consolidation of regular FP&A reporting (assumption tracker, OOH breakdown, etc) ensuring accuracy and submission in a timely manner.
• Perform analysis on forecast and actuals to provide insights on FP&A reporting deliverables.
• Shared responsibility for preparation of standard Finance slides.
• Responsible for channel overheads and corporate overheads, on the buildup of details including phasing.
• Support in developing tier 1 & 2 reports / dashboards for ongoing performance tracking and decision making.

Key Relationships:

• Finance Director
• Brand team
• Country SLT
• Cross functional teams
• Finance peers in the country, SEA, APAC and Global
• SEA Demand Planning Team
• GBS

Knowledge, Skills and Capabilities:

• Strong commercial and business acumen with prior brand / category finance experience.
• Proven analytical and critical thinking skills with capability to leverage data to unlock insights.
• Great written and verbal communication skills with ability to engage stakeholders across Global, Regional, countries and cross functions.
• Has high attention to detail and accuracy while working with strict reporting deadlines.
• Excellent organizational skills, good time management skills and ability to multitask and prioritize different requests. 
• Solid and sound knowledge of accounting and financial principles.
• Advanced Microsoft Office Skills, particularly Excel, PowerPoint and Word. 
• MS 365 Co-Pilot knowledge is an advantage.
• Prior experience with SAP, PowerBI and MicroStrategy is a plus.

Requisite Education and Experience

• University degree or above.
• Member of an internationally recognized professional accounting body preferred.
• At least 7 years of broad-based finance experience with progressive responsibility in industry leading companies (Retail/FMCG).