Key Responsibilities

Seasonal GTM Planning & Process Leadership

• Own and orchestrate the full GTM calendar for the country, ensuring all milestones, deadlines, and cross‑functional deliverables are aligned with global and SEA timelines.
• Translate SEA GTM direction into locally executable plans, ensuring alignment with consumer insights, channel priorities, and market opportunities.
• Lead GTM workshop readiness through country, category, and franchise planning, actively representing local market perspectives in seasonal GTM workshops
• Facilitate local GTM execution across pre-lines, range building, sell-in, SMM / Brand Days, and post-season reviews, ensuring strong seasonal readiness and cross-functional alignment.

Assortment & Range Management

• Partner with Category & Merchandising to translate global concepts into localized assortments that fit the country consumer needs and channel requirements.
• Lead product segmentation and distribution strategies across wholesale, key accounts, ecommerce, and adidas‑owned retail environments.
• Support demand planning through clear seasonal priorities, volume guidance, and market input.

Commercial & Channel Readiness

• Equip sales teams with seasonal product stories, segmentation briefs, and sell-in tools to support strong commercial execution.
• Collaborate with Key Account Managers and Retail Operations to ensure marketplace consistency and brand elevation.

Cross‑Functional Alignment

• Act as the central connection between Brand Activation, Merchandising, Sales, Retail, and Supply Chain.
• Ensure all teams are aligned on seasonal priorities, hero stories, channel focus, and commercial targets.
• Partner with Brand Activation to bring product stories to life through consumer‑relevant campaigns and in‑store experiences.

Consumer & Market Insights

• Monitor competitor activity, pricing dynamics, consumer behavior, and channel trends to identify assortment gaps and local market opportunities.

• Identify opportunities for local relevance while maintaining brand consistency.
• Provide actionable market feedback on assortment needs, competitive positioning, and pricing realities to SEA GTM and Category teams.

Performance Optimization

• Lead post‑season analysis to evaluate product performance, sell‑through, distribution, and campaign effectiveness.
• Provide actionable insights to improve future assortments, channel allocation, and storytelling.
• Leverage reporting and performance dashboards to monitor GTM effectiveness and identify commercial opportunities.

Key Relationships

• SEA Category & Merchandising Teams
• Country Brand & Activation Team
• Country Sales & Key Account Teams
• Retail Operations & Visual Merchandising
• Demand Planning & Supply Chain

Knowledge, Skills & Capabilities

• Strong understanding of local consumer trends, marketplace dynamics, and channel needs within the country market.
• Good knowledge of assortment planning, product segmentation, and commercial execution across Wholesale, Retail, and Digital channels.
• Ability to translate SEA GTM direction into clear local execution plans and commercial actions.
• Strong analytical mindset, with the ability to interpret sell-in, sell-out, inventory, and market data into actionable insights.
•  Effective stakeholder management skills, with the ability to collaborate across cross-functional teams in a matrix environment.
• Strong organizational and project management skills, able to manage multiple seasonal milestones and priorities.
• Commercially aware, solution-oriented, and comfortable operating in a fast-paced environment.
• Proficiency in Microsoft Office (Excel, PowerPoint) and familiarity with merchandising / BI tools.

Education & Experience Requirements

• Bachelor’s degree in Business, Marketing, Merchandising, or related field.
• 5+ years of experience in GTM, Merchandising, Category Management, or Commercial roles—preferably in sportswear, fashion, FMCG, or retail.
• Experience working with cross‑functional teams in a regional or global organization is a plus.

Success Measures

• On‑time and flawless GTM execution across all channels.
• Improved sell‑through, product adoption, and assortment relevance.
• Strong alignment and readiness across all commercial teams.
• Enhanced consumer experience through consistent marketplace storytelling.
• Delivery of seasonal revenue, profitability, inventory and brand KPIs.