Purpose & Overall Relevance for the Organization:

This role is responsible for maximizing profitability and optimizing store network of the Market Franchise business by directing activities of adidas stores and direct reports to ensure a sustainable and profitable market share growth; whilst completely owning the financial plan from channel down to store level in line with Market ambitions/budget  

Account management:

• Act as the key contact for Franchise business in the Market, representing the Franchise business model internally and externally
• Define the Franchise strategy in line with the Market targets and priorities, and developing the Franchise store network with existing and new Franchise partners
• Pursue additional business opportunities and apply a strategic mid-long term approach.
• Provide realistic business plans and forecasts that is aligned with the company’s longer-range plan
• Manage and monitor the Franchise business regarding sell in/ sell through, order book, as well as supervise the reliable and cost-efficient supply of products for the franchise accounts by proactively facilitating meeting/business reviews with designated operations team and Customer Service 
• Manage all interfaces, including relationships with business partners and vendors (e.g. cashdesk system/traffic counter system provider):
  • By frequently addressing the main account requirements across functions
  • By proactively coordinating/ facilitating meetings with other functions and accounts 
• Allocate resources, negotiate, implement and track action plans to achieve set annual net sales target.
• Report the Market Franchise business development on a regular basis to identify areas in need of support, including (but not limited to) store rollout plan, Franchise partner strategy, Franchise P&L, sell-in, store performance (operational KPIs), operational execution, priorities, store profitability, Franchise partner profitability
• Establish strong and collaborative business relationships with key customer’s decision makers and make the Company their preferred partners.
• Provide and demonstrate expertise in key forums
• Participate in Global initiatives by supporting the implementation of new global tools and standards in the Market
• Participate in and drive special projects in the Market and with Global to optimize the Franchise business model

Store portfolio:

• Co-define and execute the management of the store portfolio in the Market, including opening/closing and remodels
• Manage and supervise the opening process for new stores, including (but not limited to) new store location proposals, official sign-off for new stores, and the operational processes related to the store opening (store development, layout planning, marketing, etc)

Store operations:

• Consolidate all retail related reports for routine business updates
• Meet or exceed agreed sell in and sell out KPI targets for net sales and profitability 
• Perform productivity analysis to drive efficiencies 
• Drive cross-functional alignment with Own Retail, Marketing, and other departments to ensure excellent execution of the Franchise stores
• Collaborate with other functions on Market level and with Global teams to develop, implement and track retail operation processes, innovation and improvement projects
• Deliver best-in-class brand led consumer experience holistically by identifying, sharing, and exchanging best practices with other Markets and Global team to enhance the adidas Group mono-branded shopping experience
• Host and moderate key meetings with Franchise partners, store managers, etc. (e.g. seasonal Franchise conference with all partners)
• Analyze and interpret retail trends in the market

Product:

• Lead and manage the implementation of Brand and Sales initiatives/programs for the franchise channel to promote key messages and achieve a competitive advantage.
• Supervise and support the seasonal sell-in process with the Franchise partners  

 People:

• To make the right hires into the Team
• To set objectives, targets, guidelines, coach, and build stronger team capabilities to ensure high quality performance
• To develop both functional and interpersonal skill of direct reports to maximize their individual achievements.

Knowledge, Skills and Abilities:

• Excellent attention to detail, operational and analysis skills
• Structured, process oriented at the same time approachable and strong interpersonal skills and is able to achieve desired results in a face-paced, highly competitive and multi-tasking environment
• Excellent communication skills including impactful presentation skills, influencing, negotiating, and change management

Experience Requirements:

• Degree in Retail Management or Business Management or related field
• Strong leadership skills with a minimum 5 years’ experience in retail leading multi store retail teams
• Strong knowledge of the footwear, apparel, retail industry
• Excellent oral and written communication skills in English and local language, Vietnamese are required
• Familiarity with Vietnam market is a strong advantage, including understanding of local business insights and customers’ behaviors