Senior Manager, Human Resources
Purpose
Be the strategic catalyst for transforming HR from a service function to a performance-driving powerhouse. Lead the people agenda by building a high-impact HR ecosystem that fuels business acceleration through leadership enablement, cultural transformation, workforce planning, and scalable people practices. As the HR Site Lead, act as a trusted business partner and changemaker who delivers with speed, precision, and strategic clarity bringing efficiency and effectiveness to both execution and experience.
Key Responsibilities
Strategic Business Partnering & Culture Shaping
- Serve as the lead advisor to managers and employees, fostering a high-performance, inclusive culture.
- Partner with leaders to shape and execute the People Strategy aligned with business priorities.
- Drive leadership effectiveness and team development through proactive coaching and strategic workforce interventions.
- Act as a cultural ambassador by embedding values and behaviors that unlock innovation and agility.
Transformational HR Execution
- Translate strategy into execution—lead the deployment of global, regional and local HR initiatives across talent, performance, and engagement.
- Enable workforce planning and org design to future-proof talent structures and capability pipelines.
- Lead change management plans to support organizational and culture evolution
Operational Excellence & People Enablement
- Manage the full range of day-to-day HR Partnering of HR core cycle and operations for the Vietnam team on recruitment, on-boarding, relocation, performance management, salary reviews, promotions & adjustments, training & development, etc.
- Elevate process efficiency and effectiveness across the employee lifecycle by streamlining HR delivery.
- Drive people-related compliance and governance as the HR lead for local entities—ensuring audit readiness and risk mitigation.
Site Leadership & Employee Experience
- Act as the HR representative and face of the function on site—championing employee experience through moments that matter.
- Lead site initiatives such as engagement campaigns, workplace activations, and local branding efforts that reinforce belonging and pride.
- Own end-to-end delivery of key HR touchpoints such as performance management, succession planning, and talent development.
Collaborative Ecosystem & Influencing at Speed
- Influence across the matrix—partnering with HR COEs, Talent, Rewards, TA, Finance, and key business stakeholders.
- Act as a driver and accelerator of regional and global HR programs and change initiatives.
Key Relationships
- Business Leaders and Line Managers.
- HR colleagues across local, regional, and global teams
- Talent Management, Rewards, and COE Partners
- External vendors and compliance bodies as needed
Knowledge, Skills & Abilities
- Proven HR strategist with expertise across workforce planning, organizational design, talent development, and employee experience.
- Strong consulting mindset: can diagnose issues, broker solutions, and influence without authority.
- Agile thinker with a balance of commercial acumen and people empathy.
- Adept in analytics and digital tools to drive decisions through insights.
- Exceptional communication, facilitation, and stakeholder engagement capabilities.
- Comfortable navigating complexity and ambiguity in a matrix environment.
- Brings creativity to problem-solving and energy to team collaboration.
Qualifications
- Bachelor's degree (or equivalent) in HR, Business, or related field
- Minimum 6 – 8 years of progressive HR experience in dynamic, international environments
- Fluent in Vietnamese and English (written and spoken)
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.