Purpose & Overall Relevance for the Organization:

• To direct activities of adidas stores and direct reports, to ensure sustainable and profitable sales growth whilst completely owning the financial plan from channel down to store level in line with country and SEA ambitions/budget
• Work with key regional and local stakeholder to develop, implement and track retail operations processes, innovation and improvement projects
• Deliver best-in-class brand led consumer experience holistically

Key Responsibilities:

<PROFIT>

• To co-define the Retail strategy for the country, in line with the SEA targets and priorities
• Driving profitable market share growth of the Country Retail business (both in own retail channel and Franchise channel)
• Meet or exceed agreed Key Performance Indicators (KPI) targets for net sales and profitability
• Lead and inspire Back Office Teams to exceed commercial goals and KPIs and build brand equity
• Prepare weekly and monthly country and SEA retail related reports for analysis and insights to actions
• Analyze and interpret retail trends across country
• Devise reports to track KPIs and SSE driven retail operations priorities
• Make regular Rolling Forecast for retail and SEA planning and submission

<PROCESS>

• Provide regular feedback to Country and SEA hub on 5Ps- Product, Profit, Place, Promotion and People
• Perform productivity analysis to drive efficiencies (store, space, category, staff)
• Consolidate all retail related reports for routine business updates
• Track and benchmark (internally & externally) the markets’ performance, identify areas in need of support and develop projects with the markets to improve performance
• Acts as Point Person for Retail Operations in country
• Update and use reports such as GROW, IST, Store Visit Pack
• Drive Omni channel mindset in stores and enable teams to use Omni channel tools to the full extent viz. Ship From Store (SFS), Click & Collect, etc

<PROJECT>

• Project lead for digital, OMNI, retail projects and initiatives (RFID, Membership, Sustainability etc)

<PEOPLE>

• Develop sales incentives and staff motivation programs
• Coach and develop Area Managers/District Managers to ensure high quality performance

<PREMISE>

• Manage the opening process for new stores, by proposing new store locations, providing official sign-off for new stores, and monitoring the operational processes related to the store opening (store development, layout planning, marketing, etc
• Supervise the management of the store portfolio in the Market, including opening/closing and remodels

Key Relationships:

• Buying, Visual Merchandising, Training, Brand Communications, Store Development, Finance, HR, Ecommerce, Membership, Digital
• Franchise partners, Landlords and Mall Management

Knowledge, Skills and Abilities:

• Excellent attention to detail, operational and analysis skills
• Structured, process oriented at the same time approachable and strong interpersonal skills and is able to achieve desired results in a face-paced, highly competitive and multi-tasking environment
• Excellent communication skills including impactful presentation skills, influencing, negotiating, and change management

Experience Requirements:

• Degree in Retail Management or Business Management or related field
• Strong leadership skills with a minimum 4-5 years’ experience in retail leading multi store retail teams
• Strong knowledge of the footwear, apparel, retail industry
• PC literature, excellent oral and written communication skills in English and local languages